More| June 2006
Brand Innovators ’06 - Welcome! You helped us identify brand packaging’s rising stars, and now we’re bringing you their stories. Our first annual special issue celebrates 10 influential brand marketers who demonstrate a professional commitment to pushing packaging forward in the brand marketing mix. - Jay Gouliard, General Mills: Leading Packaging To New Heights Winning the battle for the brand - Chris Hacker, Johnson & Johnson: Sustainability Works Think green as in nature, green as in sales - Claudia Kotchka, Procter & Gamble: The Great Connector Bridging the gap between business and design - Richard Reed, Innocent Drinks (UK): Pure And Simple Transparency in all things spells success for UK drink brand - Eric Ryan & Adam Lowry, Method: Creative Disruption Daring design breaks open categories and builds a - Peter Van Stolk, Jones Soda: Jones’n Putting brand success in consumers’ hands - Donna Sturgess, GlaxoSmithKline: Express Yourself Connect with your consumer, communicate your essence - Helmut Traitler, Nestlé: Multitasking Multinational Impacting global packaging one category at a time - James White, Safeway: Design First Retailer brings CPG-style management to its own brands - Hana Zalzal, Cargo Cosmetics: Whole New Mind Holistic thinking builds the foundation for a brand MARKETING MISFIRES - Don’t Stretch Your Brand Too Far — It Could Snap Brand marketers have long sought to maximize space on retailers' shelves by extending their brands, but what happens when you reach too far? EMERGING TECHNOLOGY - The Science Of Small OUTSIDE THE BOX - Viewing Package As Product BRAND NEW - Sprite Restage Makes A "Sublymonal" Play MARKET DRIVEN - A Spritz Of Vodka, Round Of Bullets, Anyone? and more... INTERNATIONAL FARE - France - An Ethical Approach To Beauty, Ireland - Medicinal Bottle Communicates Wellness Proposition and more... FOLLOWING UP - Following Up On Developing Trends EDITORIAL - Stand Up And Be Counted Advertiser Index - Index |
