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July 1, 2006
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July 2006


Click on the Cover for Virtual Magazine

BRAND PACKAGING

Architecting Brands To Soar Above Private Label

COVER STORY
- Architecting Brands To Soar Above Private Label
A diligent focus on strategy can help national brands compete against increasingly sophisticated store brands.
- Battle Of The Me-too Brands
Retailers are beginning to place more emphasis on branding their private label lines, but the look-alike packaging phenomenon continues to thrive; it’s even happening brand to brand. We look at three recent trade dress lawsuits, and ask you to be the judge.

Brand Innovators ’06
- Winning At Retail—And Against Retail
Learn about four shelf strategies that can help fend off encroaching store brands.
- Hooked On Retail
A popular supplemental education brand explores its potential with an aggressive,but balanced, new retail strategy.
- Retailers “Go Long” With Brand Strategy

MARKETING MISFIRES
- Missing It By That Much
Contributing editor Robert McMath examines the pros and cons of so-called “convenience”-oriented resealable packaging.

OUTSIDE THE BOX
- Anti-Spill Package Delivers Value

BRAND NEW
- Smartwater Raises Its Packaging IQ
Glaceáu’s smartwater celebrates expanded distribution with a clean, sophisticated packaging refresh.
- Consumers Not Boxed In By Wine Packaging
With more premium offerings entering the box format,Americans are beginning to think outside the bottle.
- Party Of One?

MARKET DRIVEN
- Fit For The Fridge, Oval-Joyed and more...

INTERNATIONAL FARE
- Trading Up For Ice Cubes, Throwing A Curve To Other Juice Brands and more...

FOLLOWING UP
- On Developing Trends

GETTING IT RIGHT
- The Power Of Packaging: Underleveraged And Misunderstood

EDITORIAL
- Left Brain, Take Five

Advertiser Index
- Index

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Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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