Table of Contents

April 1, 2007
/ Print / Reprints /
ShareMore
/ Text Size+
Click on the Cover for Virtual Magazine

BRAND PACKAGING

MARKETING A SUSTAINABLE PACKAGE?
You've got your work cut out for you!

Cover Story
- Thinking Of Marketing A Sustainble Package?
Finicky consumers and limited, definitive scientific information are just some of the challenges in developing and marketing sustainable packaging. But there IS a solid business case for moving forward. We look at the landscape, provide you with a framework and highlight strategies from some of the more successful brands in the green space.
- Sustainable Packaging: The Shopper’s Perspective
Perception Research Services’ Scott Young reveals critical consumer insights that will guide your sustainable packaging development and communication efforts.

EMERGING TECHNOLOGY
- Sustainability: What’ s The Buzz?
A primer on the more technical aspects of sustainable packaging theory, and a look at the latest materials emerging as solutions.
- Flower Power
An earth-friendly package design turns heads for Cargo Cosmetics’ groovy new line of lipsticks.

INNOVATING FOR LIFESTYLE TRENDS
- The Freshness Dilemma
Ken Miller and Jim Warner of laga | one80 design look at ways you can convey “fresh” in packaging so consumers will pay for it.

BRAND NEW
- This Isn’ t Your Grandfather’ s Motor Oil
The redesign of Havoline motor oil had the goal of elevating the brand and allowing it to compete against Castrol, Valvoline, Mobil 1 and other super-premium brands.

GETTING IT RIGHT
- Product, Price, Place, Promotion ... And The Planet
The challenge for marketers is to improve performance of your sustainability metrics without eroding brand values, or,better yet, while enhancing your brand.
- Beauty Comes Of Age
Dove Pro-Age launches as a multi-category line of personal care products targeting 50+ women with a refreshing “anti” anti-age campaign.

MARKET-DRIVEN INNOVATIONS
- World' s First Corn Sock, Aveda Lights The Way...
Some of North America’s newest sustainable packaging, including the world’s first corn sock; biodegradable, compostable and plantable personal care packaging; the first fully paper-recyclable CD pack; and launches from Aveda, Method and Arm & Hammer.

INTERNATIONAL FARE
- Shape Evokes Life And Movement, Right-Sizing Glass Packaging...
We round up recent sustainable packaging introductions from the United Kingdom, Slovenia and Peru.

FOLLOWING UP
- On Developing Trends

Editorial
- Going Green?

Advertiser Index
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus