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Cover Story - Thinking Of Marketing A Sustainble Package? Finicky consumers and limited, definitive scientific information are just some of the challenges in developing and marketing sustainable packaging. But there IS a solid business case for moving forward. We look at the landscape, provide you with a framework and highlight strategies from some of the more successful brands in the green space. - Sustainable Packaging: The Shopper’s Perspective Perception Research Services’ Scott Young reveals critical consumer insights that will guide your sustainable packaging development and communication efforts. EMERGING TECHNOLOGY - Sustainability: What’ s The Buzz? A primer on the more technical aspects of sustainable packaging theory, and a look at the latest materials emerging as solutions. - Flower Power An earth-friendly package design turns heads for Cargo Cosmetics’ groovy new line of lipsticks. INNOVATING FOR LIFESTYLE TRENDS - The Freshness Dilemma Ken Miller and Jim Warner of laga | one80 design look at ways you can convey “fresh” in packaging so consumers will pay for it. BRAND NEW - This Isn’ t Your Grandfather’ s Motor Oil The redesign of Havoline motor oil had the goal of elevating the brand and allowing it to compete against Castrol, Valvoline, Mobil 1 and other super-premium brands. GETTING IT RIGHT - Product, Price, Place, Promotion ... And The Planet The challenge for marketers is to improve performance of your sustainability metrics without eroding brand values, or,better yet, while enhancing your brand. - Beauty Comes Of Age Dove Pro-Age launches as a multi-category line of personal care products targeting 50+ women with a refreshing “anti” anti-age campaign. MARKET-DRIVEN INNOVATIONS - World' s First Corn Sock, Aveda Lights The Way... Some of North America’s newest sustainable packaging, including the world’s first corn sock; biodegradable, compostable and plantable personal care packaging; the first fully paper-recyclable CD pack; and launches from Aveda, Method and Arm & Hammer. INTERNATIONAL FARE - Shape Evokes Life And Movement, Right-Sizing Glass Packaging... We round up recent sustainable packaging introductions from the United Kingdom, Slovenia and Peru. FOLLOWING UP - On Developing Trends Editorial - Going Green? Advertiser Index - Index |
