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May 1, 2007
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BRAND INNOVATORS
- 2007 Brand Innovators
You helped us identify brand packaging.s rising stars, and now we.re bringing you their stories. Our second annual special issue celebrates influential brand marketers who demonstrate a professional commitment to pushing packaging forward in the brand marketing mix.
- A Breakout Success
Shunning a me-too strategy, Publix has made its brand its own.
- The Perfect Brew
Making a solid brand even more powerful.
- The Great Expansion
Packaging unlocks a growth opportunity.
- High-Style Meets High-Tech
Breakthrough packaging technology delivers aesthetics.
- Scaling The Heights
Brand strategy changes the way people drink water.
- Less Is More
Making sustainable packaging top of mind.
- Finding Balance In Brand
Getting back to the earth with simple, honest packaging.
- Distinctively Different
Harnessing the power of iconic design.

BRAND NEW
- Extending Convenience With A Premium Look
The iCare brand rolls out a new look and a host of new products for cosmetics, childcare and eyewear care for on-the-go consumers.

CORPORATE STRATEGY
- Extreme Makeover: Safeway Builds Consumer Brands
Safeway.s extreme makeover. Before: more than 70 store brands with competing visions and minimal shelf impact. After: a successful team of 10 mega-brands.

GETTING IT RIGHT
- Effective Research For Structural Packaging Innovation
Taking a good look at the myths and realities of consumer research.

MARKET DRIVEN
- Chocolate Now, And Later; Savings For Suave...
We.ve hand-picked some of the most innovative packages now on-shelf, including a sleeker look for Suave; a portable solution for fine chocolate; a healthy breakthrough for kids; and a salute to soccer moms.

INTERNATIONAL FARE
- .Gum Ball. Boosts Consumption; Delightful Doggie Dining...
This month.s offering includes an eco-friendly face for personal care products, a delightful solution for doggie dining, and a softer approach to the typical paint can.

FOLLOWING UP
- On Developing Trends

Editorial
- How Are We Doing?

Advertiser Index
- Index

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Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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