More| BRAND INNOVATORS - 2007 Brand Innovators You helped us identify brand packaging.s rising stars, and now we.re bringing you their stories. Our second annual special issue celebrates influential brand marketers who demonstrate a professional commitment to pushing packaging forward in the brand marketing mix. - A Breakout Success Shunning a me-too strategy, Publix has made its brand its own. - The Perfect Brew Making a solid brand even more powerful. - The Great Expansion Packaging unlocks a growth opportunity. - High-Style Meets High-Tech Breakthrough packaging technology delivers aesthetics. - Scaling The Heights Brand strategy changes the way people drink water. - Less Is More Making sustainable packaging top of mind. - Finding Balance In Brand Getting back to the earth with simple, honest packaging. - Distinctively Different Harnessing the power of iconic design. BRAND NEW - Extending Convenience With A Premium Look The iCare brand rolls out a new look and a host of new products for cosmetics, childcare and eyewear care for on-the-go consumers. CORPORATE STRATEGY - Extreme Makeover: Safeway Builds Consumer Brands Safeway.s extreme makeover. Before: more than 70 store brands with competing visions and minimal shelf impact. After: a successful team of 10 mega-brands. GETTING IT RIGHT - Effective Research For Structural Packaging Innovation Taking a good look at the myths and realities of consumer research. MARKET DRIVEN - Chocolate Now, And Later; Savings For Suave... We.ve hand-picked some of the most innovative packages now on-shelf, including a sleeker look for Suave; a portable solution for fine chocolate; a healthy breakthrough for kids; and a salute to soccer moms. INTERNATIONAL FARE - .Gum Ball. Boosts Consumption; Delightful Doggie Dining... This month.s offering includes an eco-friendly face for personal care products, a delightful solution for doggie dining, and a softer approach to the typical paint can. FOLLOWING UP - On Developing Trends Editorial - How Are We Doing? Advertiser Index - Index |
