Table of Contents

August 1, 2007
/ Print / Reprints /
ShareMore
/ Text Size+
Cover Story
- Don't Just Design Packaging. Stage An In-Use Experience Instead!
Changes in consumer culture are increasing expectations for “experiences” at the second moment of truth. Does your brand deliver?

EDITORIAL
- Save It For A Rainy Month?

NEXT + NOW
- Iconic Packaging, Made Better; Larger Than Life...
This new feature highlights trends, business intelligence and newsy items in bite-size portions. Yummy.

Catch The Next Wave
- Leveraging Consumer Trends To Maximize Brand Opportunities
“Trend” is a buzzword that has permeated the collective branding and marketing lexicon. Interbrand’s Sonali Sharma unravels the mystique and offers marketers advice on how to survive and flourish in the ever-changing consumer landscape.

MATERIALS UPDATE: METAL
- Are We Done Screaming Yet?; Happy (Silver) Anniversary...
What’s hot in metal packaging? A quick look at some of the more impressive new products packaged in metal.
- Extending Brands And Causes
An initiative by Perrier Jouët champagne leverages packaging partnerships to deepen consumer relationships—and raise money for charity.
- Save A Dollar Or Save The World?
Guest columnist and laga brand consultant Brian Erdman shares his thoughts as we find ourselves on the cusp of embarking on the next big step in Goodwill.

BRAND NEW
- Beauty Care Mainstay Refreshes Its Look
Evian Brumisateur will hit the shelves with a new look this holiday season; the initiative includes sophisticated new packaging sure to be a hit among the fashion-forward.
- Talking Jazz Box Set Swings
Limited-edition packaging positions this CD set as a must-have for jazz aficionados.

MARKET-DRIVEN INNOVATIONS
- Shaking Diets Up; Custom Designs For Indiana Winery...
A look at new packaging from the personal care, wine and beverage sectors, including the latest from Pepsi and Aveda.

INTERNATIONAL FARE
- Great Coffee At Your Fingertips; Luxurious, Exclusive Skincare Products...
We've rounded up the most innovative new packaging the United Kingdom has to offer.

FOLLOWING UP
- A Holistic Approach To Sustainability

Advertiser index
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png