More| July 2004
EMMERGING TECHNOLOGY PAPER BOARD Nifty shapes redefine paperboard packaging. Intriguing tactile finishes encourage consumers to pick up and feel the ‘box.’ SNACKS As ‘me-too’ brands flock to the low- carb trough, skillful marketers of snacks (and other foods) have a window of opportunity for true differentiation. HELMAR BREWING Helmar Brewing steps up to the plate in the beer aisle with a line of baseball-legend brews that appeal to sports collectors. MULTIVAC MARKET DATA - The Way to a Woman's Heart - First Aid Courts Kids’ Influence OUTSIDE THE "BOX" BOOMERS Stand-up pouches and pop-off lids offer convenience. But some seniors dislike these packages due to legibility and opening concerns. P-O-P DISPENSES Adding dispensing to a P-O-P display gives your brand a one-two punch in the store aisle and helps to convert shoppers into buyers. EDITORIAL ADVERTISER INDEX |
