- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
- ‘Open-And-Shut’ Convenience Tops food, beverage packages
- New Angles in Folding Cartons
Nifty shapes redefine paperboard packaging. Intriguing tactile finishes encourage consumers to pick up and feel the ‘box.’
- Crunch Time for Snack Packaging?
As ‘me-too’ brands flock to the low- carb trough, skillful marketers of snacks (and other foods) have a window of opportunity for true differentiation.
- Nostalgic Labels keep the Suds Flowing
Helmar Brewing steps up to the plate in the beer aisle with a line of baseball-legend brews that appeal to sports collectors.
- Refresh Your Brand With Contoured Packaging
- Market-Driven Innovations
- The Way to a Woman's Heart
- First Aid Courts Kids’ Influence
- ‘Pulling the Trigger’ on an Inventive
OUTSIDE THE "BOX"
- Is Packaging Meeting the Needs of Aging Baby Boomers?
Stand-up pouches and pop-off lids offer convenience. But some seniors dislike these packages due to legibility and opening concerns.
- P-O-P Displays That Sell
Adding dispensing to a P-O-P display gives your brand a one-two punch in the store aisle and helps to convert shoppers into buyers.
- Embracing Imperfection