Table of Contents

September 1, 2007
/ Print / Reprints /
/ Text Size+
Cover story
- Isn’t It Iconic?
What’s the secret to elevating your packaging to iconic status? Learn from four brands, old and new, that have struck on the magic formula.

Next + Now
- Vote Early And Often, Says Dave; Lifesaving Cans...
Aluminum art, life-saving cans and an exercise in identifying the mystery package…we bring you the trends that make you go, “hmmm”.

Kids’ Food Marketing
- Kids’ Food Marketing Slims Down
Facing growing pressure to help reverse childhood obesity, 11 food and beverage companies introduce new standards for healthier food packaging and marketing overall. What’s the potential impact on your packaging?

- Switching Off The Auto-Pilot

- Revitalized Packaging Emphasizes Quality, Value And Fun
On the crowded diaper shelves, moms have many choices and can be confused by the variety of brands. Luvs set out to stake a claim in the competitive category and used redesigned packaging to lead the initiative.
- Spalding Steps Up The Game
Sporting goods brand Spalding breathes new life into the category with a complete rebranding that initially began with basketballs. Game on.

- Talking The Talk, But Not Walking The Walk...
It’s far easier to talk about innovation than it is to actually innovate. Large CPG companies are recognizing the need for structural packaging innovation, but face many roadblocks to actually implement it.
- The Race For Consumers
Who knew that a golden anniversary in the sport of racing would present a golden opportunity for packaging? Through February 2008, dozens of brand owners are debuting a variety of Daytona 500 50th anniversary commemorative packaging that will be available exclusively at Kroger.

- Save This Box; Temptation, On Display...
Nothing new under the sun? Au contraire—we’ve rounded up the latest and greatest in paperboard packaging.

- Layers Of Security; Dispense Liquids Safely, Conveniently...
New technologies that fight counterfeiting, ensure food safety, and deliver the ultimate in convenience. The future is now.
- Gravity Helps Diamond® Launch Environmentally-Friendly Tableware
- Build New Or Renovate?
Guest columnist and laga brand consultant Brian Erdman offers advice for brand marketers thinking about innovating from the ground up. If the foundation is solid, he says, maybe all you need is a coat of fresh paint instead.

- Hunting For The High Life; Virgin Mobile Usa Redesigns...
A look at innovative new packaging from the beverage, pet food and consumer electronics sectors, including the latest from Miller Lite and Coke.

- Wine Lovers Go Green; Curvaceous Can Differentiates...

- Following Up On Developing Trends

Advertiser Index
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png