Table of Contents

March 1, 2008
/ Print / Reprints /
ShareMore
/ Text Size+
Cover story
- Brands To Watch
Five visionary upstarts take flight with bold packaging

EDITORIAL
- Look Ahead, But Look Around, Too

BRAND STRATEGY
- Is Your Brand the Real Deal?
Authenticity emerges as a new marketing imperative

BRAND PROTECTION
- Safeguarding Trade Dress Requires More Than ‘Lawyering Up'

CATEGORY ANALYSIS - ORGANIC AND NATURAL FOODS
- ‘Healthy' Packaging Means Healthy Sales
Healthy packaging means healthy sales

DEPARTMENTS
NEXT+NOW
- UK Rethinks Milk; A Box That Hangs Around...

GETTING IT RIGHT
- Vitality of the Pack
A new framework to maximize the many ‘faces' of packaging

BRAND NEW
- Consumer Experience
Lighting the way to a new consumer experience

MATERIALS UPDATE - FLEXIBLE PACKAGING
- Scrumptious Sauces in 60 Seconds; Tea for One...

PACKAGING THAT SELLS
- Gatorade Celebrates Giants Online; A More Mature Brand of Rum...

PACKAGING THAT SELLS - GLOBAL
- Have A Coke, And A Smile; Spaghetti Hoops As Haute Cuisine?...

FOLLOWING UP
- The Future Is Mobile

Advertiser Index
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png