Table of Contents

April 1, 2008
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Cover story
- Sustainability is Taking Root
Reframed as a business strategy, sustainable packaging is beginning to bear fruit

EDITORIAL
- Achieving Balance

SUSTAINABILITY
- The ABCs of Sustainable Packaging

CATEGORY ANALYSIS - THE BEVERAGE AISLE
- Noticeable Innovation

CONSUMER INSIGHTS
- Designing for the Shopper
Six principles to drive effective packaging

DEPARTMENTS
NEXT+NOW
- Shortage of...Glass?; Mushrooms. Fresh from The Pack...

EMERGING TECHNOLOGY
- Source-Reduced Nutraceuticals Packaging; Dual-Ovenable Trays from Renewable Materials...

BRAND NEW
- The Heat is On
A visual—and strategic—repositioning

GETTING IT RIGHT
- The Sustainability Enigma

PACKAGING THAT SELLS
- Y Water Connects With Kids; Bottle Anchors Kraft Dressing Revival...

PACKAGING THAT SELLS - GLOBAL
- Stay Cool; Ride The Wave...

FOLLOWING UP
- Hunt's Makes Light of Ketchup

Advertiser Index
- Index

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BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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