Table of Contents

November 1, 2004
/ Print / Reprints /
ShareMore
/ Text Size+
  Click on the Cover for Virtual Magazine  

BRAND PACKAGING

RFID-Tiny Microchips
Set to Make Big Waves

RFID
- RFID, Chips Set to Make Big Waves on Consumer Packaged Goods
At the item level, these ‘smart’tags will offer product security, merchandising benefits and brand-building opportunities.
- RFID Meets Point of Purchase

EMERGING TECHNOLOGY
- Intelligent Food Packaging
- Innovative Package Structures Differentiate Single-Serve Drinks
Aluminum bottles keep beer colder; PET container for organic juice achieves high clarity; hot-fill PET bottle sheds its panels.
- Closure Adds ‘Flavor’ to bottled water
- Moving Package Design Concepts to Reality Better, Smarter, Faster
“Rapid Innovation” approach brings together all stakeholders at the start of package design to create consumer-validated solutions.
- Tapping the Consumer for a Better Battery Package

MARKETING MISFIRES
- Kleenex® Anti-Viral: Getting it Right the Second Time
Kleenex’s second attempt at “anti-viral” tissues makes better use of packaging to communicate its message.
- Cosmetics Brands Evolve Into Diverse Personalities
Eschewing the sole cues of glamour and style, today’s cosmetics packaging exhibits individualism, aspiration and attitude.

OUTSIDE THE BOX
- Injection-molded Design Energizes Battery Packaging
- Putting a Good Face on Your Package
Characters on packaging help to personalize products.But make sure the facial expressions support your brand image and promise.
- ‘Artic Foxes and Mallard Ducks’ Which Store-Brand Design Works Best?
Each design system is appropriate. Weigh the pros and cons of both, and examine how they can fit your private-label strategy.
- Mobile Design Lab Speeds Package Development
Working with a vendor can be a long and arduous process. Here’s one approach that allows design and testing in your own backyard.

Specialty
- Packaging Distinctions for Specialty vs. Mass-retail Brands
The rise of upscale products across many sales channels can create design confusion. Here are four principles to avoid this mix-up.

MARKET-DRIVEN INNOVATIONS
- New Package to Appeal Tea Drinkers

EDITORIAL
- The Battle For Hearts and Minds

Advertiser Index
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus