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RFID - RFID, Chips Set to Make Big Waves on Consumer Packaged Goods At the item level, these ‘smart’tags will offer product security, merchandising benefits and brand-building opportunities. - RFID Meets Point of Purchase EMERGING TECHNOLOGY - Intelligent Food Packaging - Innovative Package Structures Differentiate Single-Serve Drinks Aluminum bottles keep beer colder; PET container for organic juice achieves high clarity; hot-fill PET bottle sheds its panels. - Closure Adds ‘Flavor’ to bottled water - Moving Package Design Concepts to Reality Better, Smarter, Faster “Rapid Innovation” approach brings together all stakeholders at the start of package design to create consumer-validated solutions. - Tapping the Consumer for a Better Battery Package MARKETING MISFIRES - Kleenex® Anti-Viral: Getting it Right the Second Time Kleenex’s second attempt at “anti-viral” tissues makes better use of packaging to communicate its message. - Cosmetics Brands Evolve Into Diverse Personalities Eschewing the sole cues of glamour and style, today’s cosmetics packaging exhibits individualism, aspiration and attitude. OUTSIDE THE BOX - Injection-molded Design Energizes Battery Packaging - Putting a Good Face on Your Package Characters on packaging help to personalize products.But make sure the facial expressions support your brand image and promise. - ‘Artic Foxes and Mallard Ducks’ Which Store-Brand Design Works Best? Each design system is appropriate. Weigh the pros and cons of both, and examine how they can fit your private-label strategy. - Mobile Design Lab Speeds Package Development Working with a vendor can be a long and arduous process. Here’s one approach that allows design and testing in your own backyard. Specialty - Packaging Distinctions for Specialty vs. Mass-retail Brands The rise of upscale products across many sales channels can create design confusion. Here are four principles to avoid this mix-up. MARKET-DRIVEN INNOVATIONS - New Package to Appeal Tea Drinkers EDITORIAL - The Battle For Hearts and Minds Advertiser Index - Index |
