More| February 2005
CONVENIENCE - A Marriage of Convenience Consumer demand for all things convenient has resulted in a boom of packaging designed to simplify busy lives. - Courting Convenience INNOVATING FOR LIFESTYLE TRENDS - Package Innovation To Go: Fueling our Zero-to-60 Lifestyle One80 Design’s Jim Warner and Ken Miller present two innovative approaches to the “dashboard dining” trend. EMERGING TECHNOLOGY - What’s Fresh in Fresh-Cut Produce Packaging? MARKETING MISFIRES - Innovation is Great — When it Works Robert McMath reviews the shortcomings of a resealable pack of mixed salad greens. PACKAGING - “WITH IT” PACKAGING “Small” heads toward the big-time with packaging designed for the shrinking size of American households. Meal kits - Today’s Meal Kits Give Ready-Made Meals a New Twist Meal kits hit a sweet spot with consumers who want to cook less but still make each meal their CONTRADICTORY - DESIGNING FOR THE CONTRADICTORY CONSUMER Today’s “multi-modal”, eclectic consumer presents a challenge to brand owners and package designers alike. RETORT - The Rise of the Retort Package Flexible packaging is transforming a range of food categories as Americans increasingly discover the merits of the retort tray, carton and pouch. OUTSIDE THE BOX - Premium Orange Juice Pitcher DRIVEN - Market-Driven Innovations “Giftable” chocolates, an automatic shower cleaner and more. INTERNATIONAL FARE - Global market and packaging research ”Perfect” packaging from Japan’s beauty aid market, point and shoot deodorant dispenser from the UK. FOLLOWING UP - Following Up On Developing Trends More on the multipack trend with new packaging from the Colorado Wine Industry Development Board EDITORIAL - Food Packaging Makes the Case for Wellness Advertiser Index - Index |
