More| March 2005
Cover story - Convenience Stores Support A Speed-to-mouth Lifestyle New packaging materials and structures, merchandising tactics and private-label brands are reshaping the convenience store channel. EMERGING TECHNOLOGIES - Ice Cream Cones,hot Dog Casings And Other Edible Packages MARKETING MISFIRES - What A Difference A Purpose Makes Robert McMath looks at two versions of the “bowl bag” for chips—one successful and one less so. THE PACKAGING WORKFLOW - Valuable Tools For The Brand Manager Streamlining the workflow between all parties invested in the process can save costs by organizing packaging for many markets. Singles - Burgeoning Single Population Changing The Face Of Packaging Brand owners and package designers are rethinking their strategies to address the growing number of single-person households. BRAND NOSTALGIA - Can You Move Forward With Packaging From The Past? Retro packaging isn’t just “cool”—it’s a competitive advantage for marketers reviving an old brand or for those playing up the heritage of an existing one. Test - Putting Your Package To The Test There are many ways to test package design. But forces like timelines, schedules and budgets often make testing difficult and, sometimes, even impossible. BRAND NEW - Redesign Breathes New Life Into Neglected Brand Our inaugural “makeover” column debuts with a look at a neglected fabric softener brand brought back to relevancy with a well-planned identity overhaul. CLOSURES - Closure And Dispensing Systems Differentiate On Shelf Closure and dispensing systems offer consumers convenient and creative ways to access and use the product they’ve purchased. Radio - Radio Shack Takes A Flyer For a promotional battery pack to accompany electronic toys, Radio Shack chose the iconic “little red wagon”. OUTSIDE THE BOX - Bulk Flexible Packaging That Lets Gravity Do All The Work! DRIVEN - Market-Driven Innovations Versatile packaging preps gourmet foods line for retail; Starbucks liqueur bottle supports “mixable” position. INTERNATIONAL FARE - Warm, Rich Colors Reinforce Distinctive Theme; Portable Package Makes Cereal A Snack. FOLLOWING UP - Following Up On Developing Trends More on the sensory packaging trend with a look at scented postcards that also hold mini CDs. EDITORIAL - “T” Is For Trendspotting Advertiser Index - Index |
