The Future Is Mobile

March 1, 2008
/ Print / Reprints /
/ Text Size+

The Future Is Mobile

When used to its full potential, packaging refers back to the brand and leverages its chief assets. It also has the power to become the most important customer touchpoint—making the brand tangible by placing it in customers’ hands. More and more, marketers are taking that concept a step further, and incorporating intelligent technologies into their brand’s packaging. We most recently reported on this topic in our July 2007 issue (archives at

Imagine connecting with your consumers on the most personal level, creating more targeted and relevant marketing campaigns, driving higher conversion rates for direct response marketing and increasing brand exposure.
Graphic Packaging has introduced technology, dubbed Snap2C, that allows consumers to use camera-equipped cell phones and interactive mobile technology to scan on-pack graphics and codes to immediately access in-store promotions as well as download songs, videos, ring tones or special movie previews.
“There are three billion mobile phones in the world. There are 2.5 times more cell phones than Internet connections,” says Charles Brignac, marketing manager of retail packaging solutions at Graphic Packaging. “This means today’s consumers of all ages are increasingly use mobile data communication for quick and easy access to information.”
Designed to enhance paperboard packaging, the technology also makes it possible for consumers to participate in sweepstakes entries, loyalty points programs, product surveys, event marketing or get answers to product questions.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png