Less is more. There’s a great deal of insight in that statement. We, as package designers, understand that clarity and simplicity help consumers to hone in on specific brands to the exclusion of everything else.
Supply chains have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.
When it comes to packaging design, there are almost as many theories and stratagems as there are designers. However, when BRANDPACKAGING approached leaders at four agencies from across the country, we found that while there might be variations in wording, but their thoughts on design topics are quite similar.
The environmental impact of a product increasingly plays an important role in whether conscious consumers choose one product over the other. Shoppers are demanding sustainable goods and expect corporations to take the lead in making it happen.
It’s no secret that most American consumers think private label foods are a good alternative to national brands. After all, private label brands often offer the same nutritional quality and ingredients as their national competitors.
I couldn’t write a story about craft beer without talking about the people behind the segment. For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.