Review the Design Gallery entries and let your voice be heard!
September 22, 2016
A brand distinguishes a company from its competitors and creates loyalty among customers. And nothing embodies a brand like the packaging. Through graphic and structural design, an attractive package can make a product stand out.
You may have heard predictions that online shopping will eventually overtake traditional brick and mortar stores. While “e-tailers” may continue to gain ground, consumers still enjoy touching and feeling a physical product in stores.
Throughout the past decade, behavioral economics has made an enormous impact in the realm of academia, government and public policy. Today, this framework is now entering the world of marketing and consumer research — and its influence will be profound.
You want to move your product to market quickly? Save time and money? Where do you start? How do you choose the right designer? To answer those questions you need to understand the two key design roles involved in creating the perfect package: a packaging engineer and a graphic package designer.
Consumers are increasingly demanding customized products to meet their specific needs. Consequently, there has been a growing trend of brands seeking to cater to different demographics rather than simultaneously to everyone.
Carefully consider the options before associating your brand with on-trend characters.
August 10, 2016
Using licensed properties on packaging is a popular move for a reason—licensing can bring brands exposure, access to new categories or regions, revenue increases and more. But it also can come with minor to major downsides.