- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Brands in the air aren't above the importance of innovation and consumer connections.
Rigid boxes are generally used to protect small luxury goods.
BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.
Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.
Long-standing brands can remain consumer favorites by following these fundamental strategies.
New brand identification for Ponysaurus Brewing Co.
Gimmicks and copycatting won't get consumers to like your brand.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction. In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.
Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story