Featured Stories

Where's the (Private Label) Love?

August 1, 2014

Life is about more than functionality. Private label brands should be, too.

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The Distance Private Labels Have to Go

August 1, 2014

Retail brands have made progress, but some still need to make the brand-consumer connection.

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Q Drinks Launches Its Sodas in Cans

To bring its unique beverages to more consumers, the brand has introduced can packaging.
July 24, 2014

For seven years, Q Drinks has only offered its sodas and carbonated mixers in glass bottles.

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Acqua Panna Water Gets Global Brand Redesign

The new design depicts what the brand stands for: true Tuscan heritage.
July 10, 2014

For its 450th birthday, the brand was redesigned to show its heritage to the world.

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Nut Packaging Gets New Design and Structure

July 7, 2014

The brand's original pack was at odds with its ripened positioning.

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Launch Support

July 7, 2014

Consider these steps to make product launches a success.

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Third Street Brewhouse Craft Beers Introduced in Cans

July 6, 2014

Three craft beers are now available in 16oz cans.

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Ellipse Tottle for Fluid Products

July 5, 2014

The flexible-walled packages are ideal for liquid products.

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New Packaging for Hennessy Very Special

July 5, 2014

The new design is meant to appeal to both young and traditional cognac drinkers.

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It's Time to Elevate the Package to Market Brands

July 5, 2014

Strengthen packaging's marketing power to engage consumers.

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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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