- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Life is about more than functionality. Private label brands should be, too.
Retail brands have made progress, but some still need to make the brand-consumer connection.
For seven years, Q Drinks has only offered its sodas and carbonated mixers in glass bottles.
For its 450th birthday, the brand was redesigned to show its heritage to the world.
The brand's original pack was at odds with its ripened positioning.
Three craft beers are now available in 16oz cans.
The flexible-walled packages are ideal for liquid products.
The new design is meant to appeal to both young and traditional cognac drinkers.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story