Featured Stories

HopeGel Project

Flexible packaging allows HopeGel to be easily transportable, and the pack shape makes it easy for children to consume the product from the pouch.
April 17, 2014

HopeGel is a nutrien- and calorie-dense protein gel designed to aid children suffering from severe acute malnutrition. 


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Wild Forest

The packaging places a glass bottle within a wooden container crafted from a single, solid block of ash, complemented by a matching ash cap.
April 16, 2014

The new men's fragrance seeks to blend architecture and nature in harmony.


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Soft & Gentle

The actuator's smooth, ergonomic design communicates quality and modernity for the established brand.
April 15, 2014

Soft & Gentle relaunches with new actuator. 


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Eco Low-Profile Tube

The Eco low-profile tube is ideally suited for personal care products.
April 14, 2014

A new lightweight, low-profile tube and closure solution that aims to improve sustainability, logistic efficiency, costs and lead times has been introduced.


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Snoqualmie Wines

The brand has introduced newly improved sustainable packaging for its entire line of wines.
April 12, 2014

The lightweight Eco-Glass bottles are made with 25 percent less glass than an average wine bottle and require less fuel to transport. 


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Oriflame Cosmetics’ HairX

The new design provides a premium feel with its typographic execution and use of premium colored foils.
April 11, 2014

The expert hair care range's branding and packaging was recently redesigned.


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Kerasilk

New positioning and packaging for the professional haircare brand have been introduced.
April 9, 2014

New packaging for Kerasilk.


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YoBaby Yogurt

The yogurt is housed in cups made from renewable plant materials.
April 8, 2014

 Stonyfield’s YoBaby yogurt is housed in cups designed to offer higher performance. 


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Eco.vintage Bottle

Used cardboard is upcycled to become a recyclable and compostable bottle.
April 8, 2014

 Ecologic Brands is an Oakland, Calif.-based designer and manufacturer of paper bottles. 


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Novelis Evercan

Sheeting made of a minimun 90 percent recycled aluminum aims to close the loop between consumer recycling and new cans.
April 7, 2014

 Novelis, a world leader in aluminum rolling and recycling announces the launch of evercan sheet. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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