Imagine a customer standing in the frozen food aisle staring at broccoli and corn. Without loyalty or preference for any one item, she needs to choose. Brand perception will likely play a big role in her decision. Chances are good the packaging will, too.
When it comes to fragrances, cosmetics and skin care, all consumers today expect luxury packaging, according to Marc Rosen. Today, there is “masstige,” he says, which is a blending of mass merchandising and the prestige levels of retailing.
Akorn Consumer Health, the over-the-counter division of Akorn, Inc., provides a full line of leading healthcare brands distributed globally. When Akorn Consumer Health made the decision to overhaul three of its consumer brands, the company turned to strategic partner Little Big Brands (LBB).
The retail sector is experiencing an unprecedented tsunami of change that is disrupting the industry in ways yet to be realized. In today’s competitive environment, new technology and rapidly evolving shopper behavior are driving dramatic changes.
Less is more. There’s a great deal of insight in that statement. We, as package designers, understand that clarity and simplicity help consumers to hone in on specific brands to the exclusion of everything else.
Supply chains have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.
When it comes to packaging design, there are almost as many theories and stratagems as there are designers. However, when BRANDPACKAGING approached leaders at four agencies from across the country, we found that while there might be variations in wording, but their thoughts on design topics are quite similar.