Featured Stories

Recycled Plastic Makes Stiff Competition

October 1, 2012
Rigid plastic with a recycled history gets a leg up on virgin material plastic.
Read More

When Brands Get Plastic Surgery...

October 1, 2012

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


Read More

International House of…Syrups?

October 1, 2012

IHOP avoids a sticky situation with packaging that brings tradition home.


Read More

Package Design Missing the Mark?

September 1, 2012
A well-designed package is worthless if it doesn’t reach the right consumers.
Read More
Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

July 25, 2012
Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
Read More

Flexible Packaging Gets a Bad Wrap

July 25, 2012
The hidden environmental benefits of the material.
Read More

The Art of Instinct

July 25, 2012
How sensory triggers can help brands make a quick emotional connection with consumers.
Read More

Toying Around with New Products

July 25, 2012
An interview about Weiner Whistles, design and development, and everything in between.
Read More

Beyond the Brief

June 21, 2012
How simple solutions and an unorthodox approach can produce extraordinary results.
Read More

Aluminum Reaches New Heights

June 21, 2012
The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png