Featured Stories

From Noisy to Natural: New SunChips Bag Proves Frito-Lay Has Learned Its Green Marketing Lesson

May 23, 2011
With the launch of SunChips' new quieter bag, it may appear that they have learned some valuable lessons about how to do green marketing right.
Read More

Pringles, Rebranded for Today

May 20, 2011
Three design firms show us how they'd change the look and feel of this classic brand.
Read More

Coke's Century-Plus of Success

May 18, 2011
The iconic beverage company celebrates its 125th anniversary with commemorative designs.
Read More

Coke Displays 'Sell' Shoppers On Sustainability

April 28, 2011
Coca-Cola is testing 100 percent recyclable merchandise racks and then working with retailers to recover and reuse them.
Read More

Packaging and the Environment: Whose Problem?

April 18, 2011
Shoppers expect more environmentally friendly packaging, but they aren't willing to change their behavior, give up performance, or pay more for it. 
Read More

Consumer-Designed Sustainable Packaging: A Research Exercise

April 14, 2011
If consumers were to design sustainable packaging, what would it look like?
Read More

Puma's "Clever Little Bag"

April 1, 2011
The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.
Read More

Beringer Vineyards

April 1, 2011
Despite Beringer’s long history of success, the brand felt that its bottle designs did not effectively convey its heritage. So, it enacted a redesign to reflect the true character of the winery and, at the same time, to convey a contemporary feel.
Read More

Sustainable Design Gallery

April 1, 2011
The brands that are making their mark on the ever-evolving path toward sustainable package design.
Read More

The Importance of Cutting 'Frustration Tax'

March 16, 2011
Rocco Pawlowski, Wrigley’s regional design manager – North America, on the goals of package design.
Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

More Products

dg11

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png