Featured Stories

Brands To Watch

February 25, 2011
Five small but mighty startups.
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REDD'S

February 25, 2011
To increase market share, SABMiller redesigned and repositioned REDD'S light beer as “a fashion accessory for stylish young women.”

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“Krafting” a Redesign

February 25, 2011
Kraft Foods uses packaging design to unify a diverse portfolio of brands-and to incorporate new ones.
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COMBOS Mixes It Up

February 25, 2011
As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.
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Hovis

January 28, 2011
When Premier Foods decided to reinvest in and reformulate the UK flour and bread brand Hovis, it knew packaging could help persuade consumers to reconsider the brand.
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Category Shake-Ups

January 28, 2011
The current retail and economic climate is forcing brands to go outside their category comfort zones. Here's a look at three that are leading the way.
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Crowdsourcing: Creativity 2.0

January 28, 2011
Brands are increasingly turning to crowdsourcing, but, like any new practice, there are risks and rewards-consider yourself warned.
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EVR: A Rejuvenating Shift

January 28, 2011
From Préventiv Waters to EVR, a functional beverage alters its brand positioning.
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A Future in Store

January 21, 2011
The mobile shopping revolution was thought to mark the demise of the physical store. But bricks and mortar will prevail-just with an entirely new outlook.
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BRANDPACKAGING's 2010 Design Annual

January 5, 2011
BRANDPACKAGING's Design Gallery: Volume 8 offers a global perspective of 2010's most innovative packages, organized by material type. 
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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