Featured Stories

Dolphin Organics

The organic hair and skincare products are dressed in bottles with vivid colors.

 The Biondo Group created the visual story of Dolphin Organics, a line of organic shampoo. 


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Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.

How does our packaging look and work online?


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Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.

InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


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Nasacort

Nasacort has been inroduced over the counter in new packaging.

 Nasacort Allergy 24HR Nasal Spray over-the-counter (OTC) 


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Uniting Your Brand Strategy to Win at Shelf

A coherent brand strategy is critical in helping your package get selected at shelf.

 Growth has been difficult for most packaged goods companies over the past decade. 


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Kiehl's and TerraCycle

Consumers are now able to return their empty bottles, tubes and other containers to any Kiehl’s freestanding store in the U.S.


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Are Consumers Experiencing Green Fatigue?

Tired of claims? Your consumers are too: Why sustainability isn't working for your brand.

 Why sustainability isn't working for your brand. 


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Blue Bottle Iced Coffee

The new package stays true to the heart of the brand with a modest and utilitarian design.

Blue Bottle’s New Orleans Iced Coffee is cold brewed for 18 hours with organic roasted chicory, sweetened with organic cane sugar and cut with organic whole milk.


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The Repackaging and Rebranding of Airlines from Nose to Tail

Brands in the air aren't above the importance of innovation and consumer connections.


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San Luis Sourdough

The pack's redesign seeks to communicate brand values.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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