Featured Stories

Berlin Packaging's Wellness Brand Xango sees Sustainability and Cost Savings

May 23, 2012
Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles.
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Cutting Wrap Rage Out of Toy Packaging

April 3, 2012
Less is more when it comes to packaging.” Doesn’t sound reassuring to package design professionals, does it?
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Brands to Watch

March 20, 2012

From simple remedies for simple problems to a boon for the modern parent with style and sensibility, this year’s Brands to Watch caught our attention because they solve problems-and isn’t that what good design is all about?


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Venture Brands

March 19, 2012
Do venture brands, created in close partnership between retailer and manufacturer, represent a new opportunity for retailers?
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The Bottom Line

March 5, 2012
Despite the popularity of fruit smoothies, Froosh, a Nordic pure fruit smoothie brand, was fading fast.
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Shops are Showrooms: A Brave New World of Retail

March 5, 2012
As shops turn into showrooms, retailers must adapt to a radically changing retail landscape in order to compete.
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Special FX Packaging

February 13, 2012
Special effects on packaging can do even more than grab the eye when they are part of an overall brand strategy.
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How Holiday Packaging Can Inspire Brands Year-Round

February 13, 2012

During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.


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Air Cork

February 13, 2012
By Jennifer Acevedo   The story: NY-based brand design firm Swerve was recently approached by Lucky Dog Films, the producers of a new Food Network show, Kitchen Inventors. The premise:
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The making of Pinkberry

February 1, 2012
How a uniquely compelling brand identity spawned a global “froyo” movement
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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