Featured Stories

The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.
By Laura Zielinski
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Gimmicks and copycatting won't get consumers to like your brand.


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The Eurofication of Private Label?

Europe has led private label trends. How will the U.S. follow?
By Kory Grushka
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Europe has led private label trends. How will the U.S. follow?


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Packaging That Sells 2013 Recap

We break down the show that causes your brand and career to appreciate in value.
By Laura Zielinski
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 We break down the show that causes your brand and career to appreciate in value. 


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Vibrant Vine Wine

The wine bottles have 3D labels which give shoppers a transformative experience.
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 The wine bottles have 3D labels which give shoppers a transformative experience. 


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Rivet & Sway

New packaging for the glasses uses luxurious materials.
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 New packaging for the glasses uses luxurious materials. 


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Coop Berries

The bioplastic clamshell container is compostable.
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 The bioplastic clamshell container is compostable. 


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7 Keys to Connecting with Today’s Kids & Moms

Move your brand forward with these design and messaging tips.
By Bill Goodwin
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 Move your brand forward with these design and messaging tips. 


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Party Armor: Now a Sophisticated Defense

Party Armor updates its packaging to a professional level.
By Laura Zielinski
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 Party Armor updates its packaging to a professional level. 


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Food Trends: Shaping the Way Americans Eat

Here are six patterns for brands to consider.
By Gary Seve Esposito
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 Here are six patterns for brands to consider. 


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I Am Fragrance

The mindset-inspired hand crèmes are housed in tubes with octagonal caps.
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Each tube color was carefully considered to complement the crème’s name and scent.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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