Featured Stories

Special FX Packaging

February 13, 2012
Special effects on packaging can do even more than grab the eye when they are part of an overall brand strategy.
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How Holiday Packaging Can Inspire Brands Year-Round

February 13, 2012

During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.


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Air Cork

February 13, 2012
By Jennifer Acevedo   The story: NY-based brand design firm Swerve was recently approached by Lucky Dog Films, the producers of a new Food Network show, Kitchen Inventors. The premise:
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The making of Pinkberry

February 1, 2012
How a uniquely compelling brand identity spawned a global “froyo” movement
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A New Prescription for Drugstores

January 31, 2012
Grocery stores beware…there is new competition in town and it’s on almost every corner in America!
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Beyond Like: The 2011 Package Design Annual

January 11, 2012
Our 2011 package design annual is a collection of brands using packaging to create engaging little moments and feelings that can only be described as something more than affection.
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The ROI of a package redesign

January 6, 2012
An up-and-coming gourmet pizza brand sees a nice return on a package redesign that boldly celebrates its gluten-free status.
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Top 10 in 2011: The stories you read most

January 3, 2012
There is a lot we can learn from looking back. Here, we review our 10 most-clicked features of 2011.
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Packaging research is NOT the enemy!

December 6, 2011
There is good research and bad research, but a better understanding of the fundamentals can ensure the right kind of research is applied in the right way.
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Where are they now: President/CEO of Honest Tea Seth Goldman

November 15, 2011
Honest Tea's Seth Goldman finds success in staying true to his values.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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