Featured Stories

The Repackaging and Rebranding of Airlines from Nose to Tail

Brands in the air aren't above the importance of innovation and consumer connections.


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San Luis Sourdough

The pack's redesign seeks to communicate brand values.


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Loyalty, Luxury and Limited Editions: The Resilient Rigid Box

Rigid boxes are generally used to protect small luxury goods.


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Using a Multisensory Approach to Packaging

BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.


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Masterpiece Packaging for Chemex

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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How to: Contemporize a Classic Brand

Long-standing brands can remain consumer favorites by following these fundamental strategies.


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Ponysaurus

The microbrewery's new brand identification is featured on the paper-wrapped bottles.

New brand identification for Ponysaurus Brewing Co.


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Packaging: The Great Brand Differentiator

Work some magic on shelf by transforming your best marketing asset.
Transform your best marketing asset.
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The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.

Gimmicks and copycatting won't get consumers to like your brand.


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The Eurofication of Private Label?

Europe has led private label trends. How will the U.S. follow?

Europe has led private label trends. How will the U.S. follow?


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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