Brands in the air aren't above the importance of innovation and consumer connections.
The pack's redesign seeks to communicate brand values.
Rigid boxes are generally used to protect small luxury goods.
BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.
Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.
Long-standing brands can remain consumer favorites by following these fundamental strategies.
New brand identification for Ponysaurus Brewing Co.
Gimmicks and copycatting won't get consumers to like your brand.
Europe has led private label trends. How will the U.S. follow?
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
The October/November 2014 issue features the latest on Creating Desire with your packaging. You can also read the issue at the Digital Editions.
Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.
DESIGN GALLERY 2012