Featured Stories

Crowdsourcing: Creativity 2.0

January 28, 2011
Brands are increasingly turning to crowdsourcing, but, like any new practice, there are risks and rewards-consider yourself warned.
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EVR: A Rejuvenating Shift

January 28, 2011
From Préventiv Waters to EVR, a functional beverage alters its brand positioning.
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A Future in Store

January 21, 2011
The mobile shopping revolution was thought to mark the demise of the physical store. But bricks and mortar will prevail-just with an entirely new outlook.
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BRANDPACKAGING's 2010 Design Annual

January 5, 2011
BRANDPACKAGING's Design Gallery: Volume 8 offers a global perspective of 2010's most innovative packages, organized by material type. 
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2011 Trends in Packaging

December 27, 2010
In 2011, expect packaging to become more sustainable, incorporate recent technological advances, and feed into consumers’ desire for their purchases to serve a greater purpose. 
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Thoroughly Refreshed

November 5, 2010
Packaging that Sells inspires brands to reengage with greater meaning.
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Hitting Close to Home

November 5, 2010
How a local identity enhances the packaging solution.
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Brands Without Borders

November 5, 2010
Global package design can be simple and elegant in theory, but quite difficult in practice. A look at the challenges, with tips on getting it right.
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Tequila Rose

October 19, 2010
In May, McCormick Distilling began transitioning its Tequila Rose flavored cream liqueur and tequila brands from glass bottles to plastic.
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Dewars: The Newest Blend

October 5, 2010
The renowned whiskey brand unifies its portfolio with a flourish.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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