Featured Stories

M4M Skincare

The moisturizer and balm have matte caps and understated printed designs.
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M4M is a natural skincare range for men.


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LIQS Shots

LIQS come in sealed and tamper-resistant 50ml recyclable, crystal polystyrene shot glasses.
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LIQS is a line of super-premium, ready-to-drink cocktail shots.


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The Design Gallery 2013

The Design Gallery honors packaging that most effectively tells a brand’s story through design and structure to connect with consumers.
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Volume 11 of the Design Gallery is about more than just good art.


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The Crown Choice

New packaging was developed to set the brand apart from traditional sponges and dishcloths.
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 New packaging was developed to express that The Crown Choice products are different from traditional sponges and dishcloths. 


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Retooling Concept Development

Instead of single sketches, use integrated, descriptive deliverables to tell a story.
By Ken Miller
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 Instead of single sketches, use integrated, descriptive deliverables to tell a story. 


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Amigos

A new glass bottle is designed to put brand identity directly in front of consumers.
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 Tequila-flavored beer Amigos has unveiled an embossed bottle produced by Ardagh Glass. 


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Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.
By Scott Young
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 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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“Shmear” Packaging Delivers Branding Results

Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
By Bob Miller
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 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 


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Elevating Everyday Products to Extraordinary Indulgences

Even seemingly commonplace products feel premium with the right narrative.
By Nancy Brown
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Even seemingly commonplace products feel premium with the right narrative.


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The Secret Behind Luxury Packaging

Intellectual facts simply provide justification for the driver of decisions: emotion
By Cynthia Sterling
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Intellectual facts simply provide justification for the driver of decisions: emotion. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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