Featured Stories

Milk Goes Anywhere, Anytime with Shelf-Safe Packaging

November 1, 2012
Shelf-safe milk packaging reconnects consumers with the little luxury in steep decline.
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Pouches Make Plum Packaging for Baby Food Brand

November 1, 2012
Easy, squeeze-y Plum pouches get good food to kids fast.
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BRANDPACKAGING's Packaging That Sells Conference Recap

Products, stories and more from Packaging That Sells 2012
November 1, 2012
BRANDPACKAGING had the privilege of hosting its 10th annual conference, Oct. 1-3, in Chicago. As it was my first PTS, I went into it not quite sure what to expect. By Tuesday, I didn’t want to go home.
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I’ll Have What He’s Having

October 1, 2012

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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Recycled Plastic Makes Stiff Competition

October 1, 2012
Rigid plastic with a recycled history gets a leg up on virgin material plastic.
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When Brands Get Plastic Surgery...

October 1, 2012

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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International House of…Syrups?

October 1, 2012

IHOP avoids a sticky situation with packaging that brings tradition home.


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Package Design Missing the Mark?

September 1, 2012
A well-designed package is worthless if it doesn’t reach the right consumers.
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Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

July 25, 2012
Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
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Flexible Packaging Gets a Bad Wrap

July 25, 2012
The hidden environmental benefits of the material.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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