Featured Stories

FRS Healthy Energy

November 14, 2011
The redesign that clinched a deal with Pepsi.
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Packaging's high points, low points and flashpoints

November 11, 2011
The ideas, issues and packages that transformed our (piece of the) world over the past 15 years.
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Packaging is Life

November 11, 2011
In the 15 years since BrandPackaging debuted, we’ve seen packaging transcend a solely utilitarian function to rightly take on a more strategic branding role. And people have seemed to notice. We asked a group of business leaders and cultural notables to share their favorite packaging designs.
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Head + heart (An equation for effectiveness)

November 8, 2011
“Effectiveness” conjures up images of getting things done in a rational, logical, by-the-book sort of way. It’s how Western society is structured. But with the world around us changing as quickly and palpably as the weather, it’s time to readjust. Logic is an important tool. But it’s not the only one in the box.
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Interview with Phil Duncan, Global Design Officer of P&G

October 24, 2011
Phil Duncan on hitting a crossroads, innovation as a curiosity driver, the essential work of great design firms and the allure of a banana seat.
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Why Dr. Pepper Ten is everything that's wrong with brands

October 23, 2011
A lame 10-calorie soda probably wouldn’t be getting talked about as much as it is right now if it wasn’t so blatantly offensive and crude.
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PTS11: Rethinking the meaning of luxury

October 17, 2011
The word luxury used to conjure up indulgence and entitlement...rank. Today? Not so much. In a recap of his insightful talk at our Packaging that Sells conference, Tim Stock considers the new codes of luxury.
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How do you evaluate design concepts?

October 17, 2011
Marketers often find themselves making decisions related to design concepts. Here are four strategies to make the most of the process.
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Absinthe: Six packaging concepts

October 17, 2011
Six packaging concepts worthy of the spirit’s epic story.
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PTS11: Marketers/designers name favorite packaging

October 10, 2011
Attendees of our Packaging that Sells conference had a sneak preview of the packages selected for our Design Gallery book - and they named their top picks.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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