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September 1, 2010
Three top brand and packaging design leaders.
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Primed

September 1, 2010
Gatorade repositions from sports drinks to sports performance.
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Me4Kidz: A Youthful Redesign

August 2, 2010
Despite being a small company in a large category, Me4Kidz has made a name for itself. However, after five and a half years, it was time to update the look and feel of the brand's identity.  
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Preserve

July 29, 2010
Within three weeks of its Target launch, the mail-back pack toothbrush outsold Preserve’s previous packaging by 37 percent; that figure is now running at 45 percent. 
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Too Much Choice

July 29, 2010
The impact of too many choices on shopper behavior and packaging design.
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Marketing Metrics: Friend or Foe?

July 26, 2010
As the industry pushes for stronger packaging ROI, the former CMO of McDonald’s offers his thoughts on the role of metrics in marketing and design
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Häagen Dazs: A Taste-Full Redesign

July 21, 2010
Häagen Dazs hadn't updated their packaging in about five years, causing it to fall short of consumer expectations. The brand took this as an opportunity to contemporize its packaging and better call out the products’ benefits.
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BrandInnovator 2010 > Rudy Wilson, Frito-Lay

June 2, 2010
When you’re targeting young adults, Rudy Wilson says, you quickly realize that trends are equally as important as understanding their behavior. “They love one thing one minute, hate something the
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BrandInnovator 2010 > Doug Palmer, A&P

June 2, 2010
Now serving as vice president of store brands at The Great Atlantic and Pacific Tea Co. (A&P), Doug Palmer has made an indelible impression on a long and notable line-up
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BrandInnovators 2010 > Christine Mau, Kimberly-Clark

June 2, 2010
Ever feel like you’ve got a mountain to climb at work, and you’re wearing flip-flops? For Christine Mau, brand design director of family care brands at Kimberly-Clark, it’s a bit
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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