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Party Armor: Now a Sophisticated Defense

Party Armor updates its packaging to a professional level.

 Party Armor updates its packaging to a professional level. 


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Food Trends: Shaping the Way Americans Eat

Here are six patterns for brands to consider.

 Here are six patterns for brands to consider. 


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I Am Fragrance

The mindset-inspired hand crèmes are housed in tubes with octagonal caps.

Each tube color was carefully considered to complement the crème’s name and scent.


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M4M Skincare

The moisturizer and balm have matte caps and understated printed designs.

M4M is a natural skincare range for men.


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LIQS Shots

LIQS come in sealed and tamper-resistant 50ml recyclable, crystal polystyrene shot glasses.

LIQS is a line of super-premium, ready-to-drink cocktail shots.


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The Design Gallery 2013

The Design Gallery honors packaging that most effectively tells a brand’s story through design and structure to connect with consumers.

Volume 11 of the Design Gallery is about more than just good art.


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The Crown Choice

New packaging was developed to set the brand apart from traditional sponges and dishcloths.

 New packaging was developed to express that The Crown Choice products are different from traditional sponges and dishcloths. 


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Retooling Concept Development

Instead of single sketches, use integrated, descriptive deliverables to tell a story.

 Instead of single sketches, use integrated, descriptive deliverables to tell a story. 


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Amigos

A new glass bottle is designed to put brand identity directly in front of consumers.

 Tequila-flavored beer Amigos has unveiled an embossed bottle produced by Ardagh Glass. 


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Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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