Featured Stories

Inspiring Creative Juice

September 19, 2011
Method creative director Sally Clarke suggests five ways to keep design ideas flowing.
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Put Designers in Their Place

September 19, 2011
How deeply integrated design teams help Method take on goliath-sized competitors
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Guest editor: Method's Josh Handy

September 19, 2011
Method’s vice president of industrial design Josh Handy took our most recent issue under his wing as our first-ever guest editor. Here's what he had to say.
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Doing More with Less

September 15, 2011
As with every discipline, design is being pressed to cut costs. We’ve compiled a range of cost-saving tips that don’t compromise creativity.
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Seattle's Best Coffee

September 14, 2011
Less than a year after the Starbucks-owned brand radically simplified the category with its ‘level system’ redesign, Seattle's Best Coffee is reporting good results.
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Entenmann's Coffee

August 29, 2011
The baked goods company reclaims its heritage with a redesign of its coffee product line.
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Our Voice Speaks Our Brand

August 29, 2011
How Method uses quirky humor and an informal tone to cultivate real love for its brand
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OPINION: Zero Packaging Can Do More Harm than Good

August 18, 2011
By Ted MininniNo doubt about it, Austin, Texas is a forward-thinking community when it comes to environmentalism. Mega natural retailer Whole Foods was born there; so was the Wheatsville
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Stonemill Kitchens

August 3, 2011
Despite Stonemill Kitchens' premium quality, the artisan dips brand had been under-marketed. In an effort to attract a younger audience and to expand into more mainstream supermarkets, Reser’s Fine Foods commissioned a packaging redesign.
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Packaging That Sells Preview

August 3, 2011
Senior marketers and designers are convening in Chicago for our annual Packaging that Sells conference this fall-here’s what to expect.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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