Featured Stories

Brand Champions: A Retrospective

Package design has evolved over the past 40 years, but it always remains a brand’s anchor.
By Charles G. Biondo
No Comments

I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message.


Read More

Zicam's Redesign Is Nothing to Be Sneezed at

The demystified packaging system explains the pre-cold Category to consumers.
No Comments

We all recognize the beginning signs — a little tickle in the back of the throat, a sniffle and that subtle feeling of fatigue — that moment before a full-blown cold hits.


Read More

Time to Make a Change with Sustainability?

Sustainability: It's not just about the environment. It's also about longevity.
By Stergios Bititsios
2 Comments

Sustainability is a notion that spans the entire packaging life cycle.


Read More

If the Consumer Isn't Happy with Packaging, Nobody's Happy

People are generally satisfied with packaging -- until they decide to buy.
By Laura Zielinski
3 Comments

Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.


Read More

Should Brands Aim for Sustainable Innovation or Innovative Sustainability?

Even if customers are not asking, the packaging industry needs to be prepared to answer the question.
By David Lunati
One Comment

Sustainability is quickly becoming the next great innovation in business.


Read More

Embracing Sustainability for your Brand

A framework for creating green packaging.
By Jeremy Lagomarsino
No Comments

Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.


Read More

Stretch Marks Therapy Just Got Sexy with New Packaging

A new package structure and design keeps the cream from fading into oblivion.
No Comments

Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.


Read More

Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.
By Laura Zielinski
No Comments

Brands just starting out need examples on how to handle product launches and lines.


Read More

Five Ways Closures Can Build Your Brand

Why an often overlooked packaging component can be a valuable asset.
By Sheila Heath
No Comments

Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.


Read More

Big League Packaging

How to use packaging's structure and design to bring consumers in from left field.
By Jamie Capozzi
2 Comments

Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?


Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus