Featured Stories

Brands under fire

May 18, 2010
Eco activists are finding creative ways to pressure brands to step up sustainability.

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Return to Sender

May 7, 2010
Extended producer responsibility policies holding brands liable for their own packaging waste.

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A Materials Manifesto

May 7, 2010
Achieving radical change in the design and development of packaging to make it more sustainable.
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Design Strategy: Designing An Afterlife

May 7, 2010
Applying product design thinking to sustainable packaging design.
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Urban Fruit

May 3, 2010
Since its January rollout, the redesign has rewarded the company with a base sales uplift across all customers, ranging from 27 to 100 percent.
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Caribou Coffee redesign

April 12, 2010
By pumping personality into its packaging, Caribou Coffee aimed to appeal to a larger demographic and differentiate itself from the competition.
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Brands To Watch

March 19, 2010
Five independents on our radar.
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Accounting for Design

March 19, 2010
Is measuring the effectiveness of packaging design a highly complex equation, or is it as easy as A-B-C?
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A 'renu'ed competitive edge

March 19, 2010
With the development of a new corporate identity for Bausch + Lomb, it was as good a time as any to revisit and refresh the renu brand.
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Redi-Measure brown sugar

March 8, 2010
By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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