Featured Stories

Our Voice Speaks Our Brand

August 29, 2011
How Method uses quirky humor and an informal tone to cultivate real love for its brand
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OPINION: Zero Packaging Can Do More Harm than Good

August 18, 2011
By Ted MininniNo doubt about it, Austin, Texas is a forward-thinking community when it comes to environmentalism. Mega natural retailer Whole Foods was born there; so was the Wheatsville
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Stonemill Kitchens

August 3, 2011
Despite Stonemill Kitchens' premium quality, the artisan dips brand had been under-marketed. In an effort to attract a younger audience and to expand into more mainstream supermarkets, Reser’s Fine Foods commissioned a packaging redesign.
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Packaging That Sells Preview

August 3, 2011
Senior marketers and designers are convening in Chicago for our annual Packaging that Sells conference this fall-here’s what to expect.
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Doing it For Themselves

August 3, 2011
Why creative agencies are playing the brand ownership game-and scoring with clients.
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Summer's Eve

August 3, 2011
The feminine hygiene brand uses a redesign to change how women talk about their bodies.
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Original Research > Battling the Backlash

August 3, 2011
Are bottled water brands getting their environmental message across?
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Crack the [QR] Code

August 3, 2011
Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.
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Opinion: Packaging to Help Feed the World

August 1, 2011
By protecting the food we grow, packaging can make major strides in achieving a more secure global food basket.
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Hot (Niche) Brands

July 11, 2011
Coke’s Venturing and Emerging Brands team scans the globe for brands with the potential to become the ‘next big thing’
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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