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Berlin Packaging's Wellness Brand Xango sees Sustainability and Cost Savings

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Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles.
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Cutting Wrap Rage Out of Toy Packaging

By Ted Mininni
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Less is more when it comes to packaging.” Doesn’t sound reassuring to package design professionals, does it?
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Brands to Watch

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From simple remedies for simple problems to a boon for the modern parent with style and sensibility, this year’s Brands to Watch caught our attention because they solve problems-and isn’t that what good design is all about?


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Venture Brands

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Do venture brands, created in close partnership between retailer and manufacturer, represent a new opportunity for retailers?
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The Bottom Line

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Despite the popularity of fruit smoothies, Froosh, a Nordic pure fruit smoothie brand, was fading fast.
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Shops are Showrooms: A Brave New World of Retail

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As shops turn into showrooms, retailers must adapt to a radically changing retail landscape in order to compete.
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Special FX Packaging

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Special effects on packaging can do even more than grab the eye when they are part of an overall brand strategy.
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How Holiday Packaging Can Inspire Brands Year-Round

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During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.


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Air Cork

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By Jennifer Acevedo   The story: NY-based brand design firm Swerve was recently approached by Lucky Dog Films, the producers of a new Food Network show, Kitchen Inventors. The premise:
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The making of Pinkberry

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How a uniquely compelling brand identity spawned a global “froyo” movement
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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