Featured Stories

Beyond Like: The 2011 Package Design Annual

January 11, 2012
Our 2011 package design annual is a collection of brands using packaging to create engaging little moments and feelings that can only be described as something more than affection.
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The ROI of a package redesign

January 6, 2012
An up-and-coming gourmet pizza brand sees a nice return on a package redesign that boldly celebrates its gluten-free status.
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Top 10 in 2011: The stories you read most

January 3, 2012
There is a lot we can learn from looking back. Here, we review our 10 most-clicked features of 2011.
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Packaging research is NOT the enemy!

December 6, 2011
There is good research and bad research, but a better understanding of the fundamentals can ensure the right kind of research is applied in the right way.
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Where are they now: President/CEO of Honest Tea Seth Goldman

November 15, 2011
Honest Tea's Seth Goldman finds success in staying true to his values.
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Where are they now: Former GlaxoSmithKline VP Donna Sturgess

November 15, 2011
Meet the woman who’s pressing marketers to leave the Mad Men-era behind.
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Where are they now: Former Jones Soda CEO Peter van Stolk

November 15, 2011

The maverick who gave rise to social marketing now has his head in ‘the last frontier.’

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FRS Healthy Energy

November 14, 2011
The redesign that clinched a deal with Pepsi.
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Packaging's high points, low points and flashpoints

November 11, 2011
The ideas, issues and packages that transformed our (piece of the) world over the past 15 years.
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Packaging is Life

November 11, 2011
In the 15 years since BrandPackaging debuted, we’ve seen packaging transcend a solely utilitarian function to rightly take on a more strategic branding role. And people have seemed to notice. We asked a group of business leaders and cultural notables to share their favorite packaging designs.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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