Featured Stories

Unseen is Unsold

June 7, 2011
Shopper research reveals why Peanut M&M's is the design to beat in the candy aisle
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Swimming Upstream

June 7, 2011
How package design research can revolutionize innovation
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Starmark Takes the Lead

June 6, 2011
The pet gear brand uses a redesign to reposition itself in the marketplace.
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Balance Water

June 6, 2011
An unflavored spring water with Australian bush flower essences, Balance water needed a new identity to help it make the leap from a niche brand to a mainstream, functional drink.
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From Noisy to Natural: New SunChips Bag Proves Frito-Lay Has Learned Its Green Marketing Lesson

May 23, 2011
With the launch of SunChips' new quieter bag, it may appear that they have learned some valuable lessons about how to do green marketing right.
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Pringles, Rebranded for Today

May 20, 2011
Three design firms show us how they'd change the look and feel of this classic brand.
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Coke's Century-Plus of Success

May 18, 2011
The iconic beverage company celebrates its 125th anniversary with commemorative designs.
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Coke Displays 'Sell' Shoppers On Sustainability

April 28, 2011
Coca-Cola is testing 100 percent recyclable merchandise racks and then working with retailers to recover and reuse them.
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Packaging and the Environment: Whose Problem?

April 18, 2011
Shoppers expect more environmentally friendly packaging, but they aren't willing to change their behavior, give up performance, or pay more for it. 
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Consumer-Designed Sustainable Packaging: A Research Exercise

April 14, 2011
If consumers were to design sustainable packaging, what would it look like?
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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