Featured Stories

Coke's Century-Plus of Success

May 18, 2011
The iconic beverage company celebrates its 125th anniversary with commemorative designs.
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Coke Displays 'Sell' Shoppers On Sustainability

April 28, 2011
Coca-Cola is testing 100 percent recyclable merchandise racks and then working with retailers to recover and reuse them.
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Packaging and the Environment: Whose Problem?

April 18, 2011
Shoppers expect more environmentally friendly packaging, but they aren't willing to change their behavior, give up performance, or pay more for it. 
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Consumer-Designed Sustainable Packaging: A Research Exercise

April 14, 2011
If consumers were to design sustainable packaging, what would it look like?
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Puma's "Clever Little Bag"

April 1, 2011
The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.
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Beringer Vineyards

April 1, 2011
Despite Beringer’s long history of success, the brand felt that its bottle designs did not effectively convey its heritage. So, it enacted a redesign to reflect the true character of the winery and, at the same time, to convey a contemporary feel.
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Sustainable Design Gallery

April 1, 2011
The brands that are making their mark on the ever-evolving path toward sustainable package design.
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The Importance of Cutting 'Frustration Tax'

March 16, 2011
Rocco Pawlowski, Wrigley’s regional design manager – North America, on the goals of package design.
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Brands To Watch

February 25, 2011
Five small but mighty startups.
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February 25, 2011
To increase market share, SABMiller redesigned and repositioned REDD'S light beer as “a fashion accessory for stylish young women.”

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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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