Featured Stories

Interview with Phil Duncan, Global Design Officer of P&G

October 24, 2011
Phil Duncan on hitting a crossroads, innovation as a curiosity driver, the essential work of great design firms and the allure of a banana seat.
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Why Dr. Pepper Ten is everything that's wrong with brands

October 23, 2011
A lame 10-calorie soda probably wouldn’t be getting talked about as much as it is right now if it wasn’t so blatantly offensive and crude.
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PTS11: Rethinking the meaning of luxury

October 17, 2011
The word luxury used to conjure up indulgence and entitlement...rank. Today? Not so much. In a recap of his insightful talk at our Packaging that Sells conference, Tim Stock considers the new codes of luxury.
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How do you evaluate design concepts?

October 17, 2011
Marketers often find themselves making decisions related to design concepts. Here are four strategies to make the most of the process.
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Absinthe: Six packaging concepts

October 17, 2011
Six packaging concepts worthy of the spirit’s epic story.
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PTS11: Marketers/designers name favorite packaging

October 10, 2011
Attendees of our Packaging that Sells conference had a sneak preview of the packages selected for our Design Gallery book - and they named their top picks.
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10 Ways to Extend Your Brand

September 26, 2011
Want to move into a new product category? Learn the rules of Extendonomics.
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Consumer Inspired

September 20, 2011
Consumer strategy lessons that inspire the way Method envisions the future.
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Inspiring Creative Juice

September 19, 2011
Method creative director Sally Clarke suggests five ways to keep design ideas flowing.
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Put Designers in Their Place

September 19, 2011
How deeply integrated design teams help Method take on goliath-sized competitors
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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