Featured Stories

Good Humor: Scooping Up Nostalgia

November 3, 2009
In existence since 1920, Good Humor wanted to bring back the magic behind the brand.

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Sustainability: Luxury Brands' Friend or Foe?

November 3, 2009
Under regulatory threat, brands work to demonstrate that eco-luxury is possible.

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United, By Design

August 31, 2009
High-end retailers and brand owners are elevating the in-store experience by integrating their packaging solutions and interiors.

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Designing For Retail Realities

August 31, 2009
Brand marketers can no longer afford to ignore the way packaging appears in the ‘real world.’
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Kids Just Wanna Have Fun

August 31, 2009
Thanks to rising obesity rates among children, mothers continue to seek out healthy snacks for their kids. But when it comes to what children want, it’s all fun and games.
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Why Less Is More

August 31, 2009
The new conscious consumer calls for simplicity from brands and retailers in every form.
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Caution: Fresh Paint

August 31, 2009
After falling out of the public eye, Glidden underwent a redesign to recreate, rebuild and reestablish itself as a national brand.
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Let's Talk Turkey

August 3, 2009
To contemporize the brand’s image, Butterball updated its logo and packaging, making its products relevant year-round.
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Some Laundry-Detergent Caps Can Lead To Overdosing

August 3, 2009
Overdosing can be a real problem for many Americans. Fortunately, it’s not that type of OD’ing. Rather, we’re talking about people using too much laundry detergent.
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Packaging for a good cause

August 3, 2009
'Do good to do well' is becoming the motto for a growing number of consumer packaged goods companies.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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