Featured Stories

Recycled Plastic Makes Stiff Competition

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Rigid plastic with a recycled history gets a leg up on virgin material plastic.
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When Brands Get Plastic Surgery...

By Rick Barrack
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The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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International House of…Syrups?

By Jennifer LaDuke
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IHOP avoids a sticky situation with packaging that brings tradition home.


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Package Design Missing the Mark?

By Stergios Bititsios
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A well-designed package is worthless if it doesn’t reach the right consumers.
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Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

By Scott Young
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Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
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Flexible Packaging Gets a Bad Wrap

By Jeff Wooster
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The hidden environmental benefits of the material.
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The Art of Instinct

By Simon Preece
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How sensory triggers can help brands make a quick emotional connection with consumers.
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Toying Around with New Products

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An interview about Weiner Whistles, design and development, and everything in between.
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Beyond the Brief

By Pamela Long
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How simple solutions and an unorthodox approach can produce extraordinary results.
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Aluminum Reaches New Heights

By Stephanie Hildebrandt
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The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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