Featured Stories

I’ll Have What He’s Having

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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Recycled Plastic Makes Stiff Competition

Rigid plastic with a recycled history gets a leg up on virgin material plastic.
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When Brands Get Plastic Surgery...

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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International House of…Syrups?

IHOP avoids a sticky situation with packaging that brings tradition home.


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Package Design Missing the Mark?

A well-designed package is worthless if it doesn’t reach the right consumers.
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Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
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Flexible Packaging Gets a Bad Wrap

The hidden environmental benefits of the material.
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The Art of Instinct

How sensory triggers can help brands make a quick emotional connection with consumers.
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Toying Around with New Products

An interview about Weiner Whistles, design and development, and everything in between.
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Beyond the Brief

How simple solutions and an unorthodox approach can produce extraordinary results.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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