Featured Stories

Recycled Plastic Makes Stiff Competition

No Comments
Rigid plastic with a recycled history gets a leg up on virgin material plastic.
Read More

When Brands Get Plastic Surgery...

By Rick Barrack
No Comments

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.

Read More

International House of…Syrups?

By Jennifer LaDuke
No Comments

IHOP avoids a sticky situation with packaging that brings tradition home.

Read More

Package Design Missing the Mark?

By Stergios Bititsios
No Comments
A well-designed package is worthless if it doesn’t reach the right consumers.
Read More
Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

By Scott Young
No Comments
Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
Read More

Flexible Packaging Gets a Bad Wrap

By Jeff Wooster
No Comments
The hidden environmental benefits of the material.
Read More

The Art of Instinct

By Simon Preece
No Comments
How sensory triggers can help brands make a quick emotional connection with consumers.
Read More

Toying Around with New Products

No Comments
An interview about Weiner Whistles, design and development, and everything in between.
Read More

Beyond the Brief

By Pamela Long
No Comments
How simple solutions and an unorthodox approach can produce extraordinary results.
Read More

Aluminum Reaches New Heights

By Stephanie Hildebrandt
No Comments
The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
Read More



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus