Featured Stories

Finding the Connection Between Brands and Consumers

Using NFC technology brands can better engage and understand their consumers.

One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.


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Bento-Ware Becomes Better Than Brown-Bagging

Bento-Ware paperboard packaging helps redefine how lunches will be packed.

The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.


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Milk Goes Anywhere, Anytime with Shelf-Safe Packaging

Shelf-safe milk packaging reconnects consumers with the little luxury in steep decline.
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Pouches Make Plum Packaging for Baby Food Brand

Easy, squeeze-y Plum pouches get good food to kids fast.
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BRANDPACKAGING's Packaging That Sells Conference Recap

Products, stories and more from Packaging That Sells 2012
BRANDPACKAGING had the privilege of hosting its 10th annual conference, Oct. 1-3, in Chicago. As it was my first PTS, I went into it not quite sure what to expect. By Tuesday, I didn’t want to go home.
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I’ll Have What He’s Having

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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Recycled Plastic Makes Stiff Competition

Rigid plastic with a recycled history gets a leg up on virgin material plastic.
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When Brands Get Plastic Surgery...

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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International House of…Syrups?

IHOP avoids a sticky situation with packaging that brings tradition home.


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Package Design Missing the Mark?

A well-designed package is worthless if it doesn’t reach the right consumers.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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