Featured Stories

Sustainable Design Gallery

April 1, 2011
The brands that are making their mark on the ever-evolving path toward sustainable package design.
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The Importance of Cutting 'Frustration Tax'

March 16, 2011
Rocco Pawlowski, Wrigley’s regional design manager – North America, on the goals of package design.
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Brands To Watch

February 25, 2011
Five small but mighty startups.
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February 25, 2011
To increase market share, SABMiller redesigned and repositioned REDD'S light beer as “a fashion accessory for stylish young women.”

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“Krafting” a Redesign

February 25, 2011
Kraft Foods uses packaging design to unify a diverse portfolio of brands-and to incorporate new ones.
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COMBOS Mixes It Up

February 25, 2011
As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.
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January 28, 2011
When Premier Foods decided to reinvest in and reformulate the UK flour and bread brand Hovis, it knew packaging could help persuade consumers to reconsider the brand.
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Category Shake-Ups

January 28, 2011
The current retail and economic climate is forcing brands to go outside their category comfort zones. Here's a look at three that are leading the way.
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Crowdsourcing: Creativity 2.0

January 28, 2011
Brands are increasingly turning to crowdsourcing, but, like any new practice, there are risks and rewards-consider yourself warned.
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EVR: A Rejuvenating Shift

January 28, 2011
From Préventiv Waters to EVR, a functional beverage alters its brand positioning.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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