Featured Stories

“Krafting” a Redesign

February 25, 2011
Kraft Foods uses packaging design to unify a diverse portfolio of brands-and to incorporate new ones.
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COMBOS Mixes It Up

February 25, 2011
As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.
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Hovis

January 28, 2011
When Premier Foods decided to reinvest in and reformulate the UK flour and bread brand Hovis, it knew packaging could help persuade consumers to reconsider the brand.
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Category Shake-Ups

January 28, 2011
The current retail and economic climate is forcing brands to go outside their category comfort zones. Here's a look at three that are leading the way.
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Crowdsourcing: Creativity 2.0

January 28, 2011
Brands are increasingly turning to crowdsourcing, but, like any new practice, there are risks and rewards-consider yourself warned.
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EVR: A Rejuvenating Shift

January 28, 2011
From Préventiv Waters to EVR, a functional beverage alters its brand positioning.
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A Future in Store

January 21, 2011
The mobile shopping revolution was thought to mark the demise of the physical store. But bricks and mortar will prevail-just with an entirely new outlook.
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BRANDPACKAGING's 2010 Design Annual

January 5, 2011
BRANDPACKAGING's Design Gallery: Volume 8 offers a global perspective of 2010's most innovative packages, organized by material type. 
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2011 Trends in Packaging

December 27, 2010
In 2011, expect packaging to become more sustainable, incorporate recent technological advances, and feed into consumers’ desire for their purchases to serve a greater purpose. 
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Thoroughly Refreshed

November 5, 2010
Packaging that Sells inspires brands to reengage with greater meaning.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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