Featured Stories

The ROI of a package redesign

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An up-and-coming gourmet pizza brand sees a nice return on a package redesign that boldly celebrates its gluten-free status.
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Top 10 in 2011: The stories you read most

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There is a lot we can learn from looking back. Here, we review our 10 most-clicked features of 2011.
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Packaging research is NOT the enemy!

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There is good research and bad research, but a better understanding of the fundamentals can ensure the right kind of research is applied in the right way.
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Where are they now: President/CEO of Honest Tea Seth Goldman

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Honest Tea's Seth Goldman finds success in staying true to his values.
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Where are they now: Former GlaxoSmithKline VP Donna Sturgess

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Meet the woman who’s pressing marketers to leave the Mad Men-era behind.
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Where are they now: Former Jones Soda CEO Peter van Stolk

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The maverick who gave rise to social marketing now has his head in ‘the last frontier.’

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FRS Healthy Energy

The redesign that clinched a deal with Pepsi.
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Packaging's high points, low points and flashpoints

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The ideas, issues and packages that transformed our (piece of the) world over the past 15 years.
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Packaging is Life

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In the 15 years since BrandPackaging debuted, we’ve seen packaging transcend a solely utilitarian function to rightly take on a more strategic branding role. And people have seemed to notice. We asked a group of business leaders and cultural notables to share their favorite packaging designs.
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Head + heart (An equation for effectiveness)

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“Effectiveness” conjures up images of getting things done in a rational, logical, by-the-book sort of way. It’s how Western society is structured. But with the world around us changing as quickly and palpably as the weather, it’s time to readjust. Logic is an important tool. But it’s not the only one in the box.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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