Featured Stories

Original Research > Battling the Backlash

August 3, 2011
Are bottled water brands getting their environmental message across?
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Crack the [QR] Code

August 3, 2011
Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.
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Opinion: Packaging to Help Feed the World

August 1, 2011
By protecting the food we grow, packaging can make major strides in achieving a more secure global food basket.
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Hot (Niche) Brands

July 11, 2011
Coke’s Venturing and Emerging Brands team scans the globe for brands with the potential to become the ‘next big thing’
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125 Years Young: Coca-Cola Looks Forward

July 11, 2011
By Jennifer ZeglerFor The Coca-Cola Co., marking its 125th anniversary is less about looking back at the Coca-Cola brand’s storied history and more of an opportunity to highlight the
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Neuroscience Explains the Emotional Buy

July 11, 2011
How brands like Gerber and Chips Ahoy! are using neuroscience to study shopper emotions, understand purchase motivations and improve their package designs.
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Dr. Pepper Snapple Group's Single-Serve Bottle

July 6, 2011
The beverage company creates a consumer-preferred, proprietary bottle.
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Debbie & Andrew's

July 6, 2011
To establish brand awareness and boost revenue in the absence of advertising, Debbie & Andrew’s, a family-owned sausage making company, redesigned its packaging. 
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Brand Innovator 2011 > Jennifer Westemeyer

June 7, 2011
Jennifer Westemeyer has spent the majority of her career working as a design strategist for brands in what some might consider “delicate” subject areas: adult incontinence, diapers, light bladder leakage
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Brand Innovator 2011 > Tim Murray

June 7, 2011
When most people think of the Target brand, the image of a red and white bullseye often comes to mind. But Tim Murray, the company’s creative director and head of
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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