Featured Stories

Packaging That Sells Preview

August 3, 2011
Senior marketers and designers are convening in Chicago for our annual Packaging that Sells conference this fall-here’s what to expect.
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Doing it For Themselves

August 3, 2011
Why creative agencies are playing the brand ownership game-and scoring with clients.
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Summer's Eve

August 3, 2011
The feminine hygiene brand uses a redesign to change how women talk about their bodies.
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Original Research > Battling the Backlash

August 3, 2011
Are bottled water brands getting their environmental message across?
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Crack the [QR] Code

August 3, 2011
Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.
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Opinion: Packaging to Help Feed the World

August 1, 2011
By protecting the food we grow, packaging can make major strides in achieving a more secure global food basket.
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Hot (Niche) Brands

July 11, 2011
Coke’s Venturing and Emerging Brands team scans the globe for brands with the potential to become the ‘next big thing’
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125 Years Young: Coca-Cola Looks Forward

July 11, 2011
By Jennifer ZeglerFor The Coca-Cola Co., marking its 125th anniversary is less about looking back at the Coca-Cola brand’s storied history and more of an opportunity to highlight the
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Neuroscience Explains the Emotional Buy

July 11, 2011
How brands like Gerber and Chips Ahoy! are using neuroscience to study shopper emotions, understand purchase motivations and improve their package designs.
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Dr. Pepper Snapple Group's Single-Serve Bottle

July 6, 2011
The beverage company creates a consumer-preferred, proprietary bottle.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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