Featured Stories

Hitting Close to Home

November 5, 2010
How a local identity enhances the packaging solution.
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Brands Without Borders

November 5, 2010
Global package design can be simple and elegant in theory, but quite difficult in practice. A look at the challenges, with tips on getting it right.
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Tequila Rose

October 19, 2010
In May, McCormick Distilling began transitioning its Tequila Rose flavored cream liqueur and tequila brands from glass bottles to plastic.
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Dewars: The Newest Blend

October 5, 2010
The renowned whiskey brand unifies its portfolio with a flourish.
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Decade of Design

September 1, 2010
The 10 packages that made the biggest consumer impact.
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Muscle Milk

September 1, 2010
To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand. 
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Method: A Method-ical Redesign

September 1, 2010
Category innovation is on tap (once again) for this growing home and personal care company.
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The Big Reveal

September 1, 2010
The opening experience  of packaging  has never been  more important  for brands. 
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60 Seconds With...

September 1, 2010
Three top brand and packaging design leaders.
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September 1, 2010
Gatorade repositions from sports drinks to sports performance.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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