Everyone is familiar with “the three Rs”—Reduce, Reuse, Recycle. These are individual actions consumers can take in their daily lives to be more environmentally friendly, but it’s also important to remember that brands play an important role here.
As a packaging designer and nature lover, I dream of the day when material science and manufacturing can deliver on not only the promise of zero environmental impact, but also high performance, premium finish and low costs.
A recent Nielsen study in the U.K. reveals how a good packaging design remains a successful way to impact consumers’ decision making and, ultimately, product purchasing behavior. Remembering this is key when your marketing investment is pulled in different directions by new technologies and by social media increasingly vying for consumers’ time and money.