Featured Stories


July 29, 2010
Within three weeks of its Target launch, the mail-back pack toothbrush outsold Preserve’s previous packaging by 37 percent; that figure is now running at 45 percent. 
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Too Much Choice

July 29, 2010
The impact of too many choices on shopper behavior and packaging design.
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Marketing Metrics: Friend or Foe?

July 26, 2010
As the industry pushes for stronger packaging ROI, the former CMO of McDonald’s offers his thoughts on the role of metrics in marketing and design
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Häagen Dazs: A Taste-Full Redesign

July 21, 2010
Häagen Dazs hadn't updated their packaging in about five years, causing it to fall short of consumer expectations. The brand took this as an opportunity to contemporize its packaging and better call out the products’ benefits.
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BrandInnovator 2010 > Rudy Wilson, Frito-Lay

June 2, 2010
When you’re targeting young adults, Rudy Wilson says, you quickly realize that trends are equally as important as understanding their behavior. “They love one thing one minute, hate something the
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BrandInnovator 2010 > Doug Palmer, A&P

June 2, 2010
Now serving as vice president of store brands at The Great Atlantic and Pacific Tea Co. (A&P), Doug Palmer has made an indelible impression on a long and notable line-up
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BrandInnovators 2010 > Christine Mau, Kimberly-Clark

June 2, 2010
Ever feel like you’ve got a mountain to climb at work, and you’re wearing flip-flops? For Christine Mau, brand design director of family care brands at Kimberly-Clark, it’s a bit
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BrandInnovators 2010 > Neil Grimmer, The Nest Collective

June 2, 2010
With two young daughters of his own, Neil Grimmer, co-founder and chief innovation officer at The Nest Collective, saw the importance of healthy food for children even before starting
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BrandInnovator 2010 > Seth Goldman, Honest Tea

June 2, 2010
A brand name like Honest Tea requires a high level of transparency. And Seth Goldman, president and TeaEO of the company, designed the brand so it offers consumers just that.
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BrandInnovators 2010

June 2, 2010
Each year, we profile the people who are making the biggest impact with packaging. This year's group is using packaging to convey brand meaning and offer a point of view. And making lasting consumer and shopper impact as a result.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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