Featured Stories

Where are they now: Former GlaxoSmithKline VP Donna Sturgess

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Meet the woman who’s pressing marketers to leave the Mad Men-era behind.
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Where are they now: Former Jones Soda CEO Peter van Stolk

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The maverick who gave rise to social marketing now has his head in ‘the last frontier.’


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FRS Healthy Energy

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The redesign that clinched a deal with Pepsi.
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Packaging's high points, low points and flashpoints

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The ideas, issues and packages that transformed our (piece of the) world over the past 15 years.
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Packaging is Life

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In the 15 years since BrandPackaging debuted, we’ve seen packaging transcend a solely utilitarian function to rightly take on a more strategic branding role. And people have seemed to notice. We asked a group of business leaders and cultural notables to share their favorite packaging designs.
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Head + heart (An equation for effectiveness)

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“Effectiveness” conjures up images of getting things done in a rational, logical, by-the-book sort of way. It’s how Western society is structured. But with the world around us changing as quickly and palpably as the weather, it’s time to readjust. Logic is an important tool. But it’s not the only one in the box.
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Interview with Phil Duncan, Global Design Officer of P&G

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Phil Duncan on hitting a crossroads, innovation as a curiosity driver, the essential work of great design firms and the allure of a banana seat.
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Why Dr. Pepper Ten is everything that's wrong with brands

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A lame 10-calorie soda probably wouldn’t be getting talked about as much as it is right now if it wasn’t so blatantly offensive and crude.
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PTS11: Rethinking the meaning of luxury

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The word luxury used to conjure up indulgence and entitlement...rank. Today? Not so much. In a recap of his insightful talk at our Packaging that Sells conference, Tim Stock considers the new codes of luxury.
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How do you evaluate design concepts?

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Marketers often find themselves making decisions related to design concepts. Here are four strategies to make the most of the process.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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