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Doing it For Themselves

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Why creative agencies are playing the brand ownership game-and scoring with clients.
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Summer's Eve

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The feminine hygiene brand uses a redesign to change how women talk about their bodies.
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Original Research > Battling the Backlash

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Are bottled water brands getting their environmental message across?
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Crack the [QR] Code

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Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.
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Opinion: Packaging to Help Feed the World

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By protecting the food we grow, packaging can make major strides in achieving a more secure global food basket.
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Hot (Niche) Brands

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Coke’s Venturing and Emerging Brands team scans the globe for brands with the potential to become the ‘next big thing’
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125 Years Young: Coca-Cola Looks Forward

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By Jennifer ZeglerFor The Coca-Cola Co., marking its 125th anniversary is less about looking back at the Coca-Cola brand’s storied history and more of an opportunity to highlight the
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Neuroscience Explains the Emotional Buy

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How brands like Gerber and Chips Ahoy! are using neuroscience to study shopper emotions, understand purchase motivations and improve their package designs.
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Dr. Pepper Snapple Group's Single-Serve Bottle

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The beverage company creates a consumer-preferred, proprietary bottle.
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Debbie & Andrew's

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To establish brand awareness and boost revenue in the absence of advertising, Debbie & Andrew’s, a family-owned sausage making company, redesigned its packaging. 
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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