Featured Stories

Shops are Showrooms: A Brave New World of Retail

As shops turn into showrooms, retailers must adapt to a radically changing retail landscape in order to compete.
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Special FX Packaging

Special effects on packaging can do even more than grab the eye when they are part of an overall brand strategy.
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How Holiday Packaging Can Inspire Brands Year-Round

During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.


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Air Cork

By Jennifer Acevedo   The story: NY-based brand design firm Swerve was recently approached by Lucky Dog Films, the producers of a new Food Network show, Kitchen Inventors. The premise:
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The making of Pinkberry

How a uniquely compelling brand identity spawned a global “froyo” movement
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A New Prescription for Drugstores

Grocery stores beware…there is new competition in town and it’s on almost every corner in America!
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Beyond Like: The 2011 Package Design Annual

Our 2011 package design annual is a collection of brands using packaging to create engaging little moments and feelings that can only be described as something more than affection.
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The ROI of a package redesign

An up-and-coming gourmet pizza brand sees a nice return on a package redesign that boldly celebrates its gluten-free status.
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Top 10 in 2011: The stories you read most

There is a lot we can learn from looking back. Here, we review our 10 most-clicked features of 2011.
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Packaging research is NOT the enemy!

There is good research and bad research, but a better understanding of the fundamentals can ensure the right kind of research is applied in the right way.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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