Featured Stories

Three Strategies for Generating Profits

September 11, 2008
It is all too easy to lose sight of the fact that structural packaging innovation can, fundamentally, be a very powerful business tool.
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Wine Packaging Takes the Grape

September 11, 2008
From aluminum bottles to glass stoppers, wine makers are moving beyond the conventional.
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Store Brands: Ignore them at Your Peril

September 11, 2008
A weak economy and retailers’ increasing focus on private label is creating a growing threat for traditional CPG brands.

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Simple healthcare packaging touts solutions

August 12, 2008
This spring, Help Remedies launched as a line of over-the-counter products designed to solve simple medical issues. By stripping away the complexity of the healthcare industry, the brand hopes to make a “frightening category less frightening”.
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A look at what's new at the cosmetics counter

August 12, 2008
There are plenty of new and exciting cosmetic packaging solutions that stand out from the pack, create cut-through and generate undeniable emotional appeal...
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Shopper Research>Getting past the beauty contest

August 12, 2008
Working through the challenges of qualitative research.
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Lipton's Global Repackaging

August 12, 2008
A more contemporary ready-to-drink tea bottle helps Lipton make a better connection with consumers and, in some countries, meet them for the first time.
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All that Glitters

August 12, 2008
What’s new at the cosmetics counter?
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Brand New> The Evolution of a Heritage Brand

August 12, 2008
Established in 1971, the Crock-Pot® brand introduced consumers to the concept of slow cooking. But as anyone who has since retired her avocado-hued slow cooker can tell you, a lot has changed since the brand’s inception.
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Shopper Marketing: It's Not About the Brand

August 1, 2008
Effective in-store programs consider the needs of retailers and shoppers first.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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