Featured Stories

Duane Reade redesign

May 25, 2010
Named after its first successful, full-service drugstore, located on Broadway between Duane and Reade Streets in Manhattan, Duane Reade is uniquely New York.
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Sustainable Packaging Design Gallery

May 21, 2010
Packaging with a creative impact on the environment.
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Brands under fire

May 18, 2010
Eco activists are finding creative ways to pressure brands to step up sustainability.

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Return to Sender

May 7, 2010
Extended producer responsibility policies holding brands liable for their own packaging waste.

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A Materials Manifesto

May 7, 2010
Achieving radical change in the design and development of packaging to make it more sustainable.
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Design Strategy: Designing An Afterlife

May 7, 2010
Applying product design thinking to sustainable packaging design.
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Urban Fruit

May 3, 2010
Since its January rollout, the redesign has rewarded the company with a base sales uplift across all customers, ranging from 27 to 100 percent.
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Caribou Coffee redesign

April 12, 2010
By pumping personality into its packaging, Caribou Coffee aimed to appeal to a larger demographic and differentiate itself from the competition.
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Brands To Watch

March 19, 2010
Five independents on our radar.
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Accounting for Design

March 19, 2010
Is measuring the effectiveness of packaging design a highly complex equation, or is it as easy as A-B-C?
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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