Featured Stories

How do you evaluate design concepts?

Marketers often find themselves making decisions related to design concepts. Here are four strategies to make the most of the process.
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Absinthe: Six packaging concepts

Six packaging concepts worthy of the spirit’s epic story.
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PTS11: Marketers/designers name favorite packaging

Attendees of our Packaging that Sells conference had a sneak preview of the packages selected for our Design Gallery book - and they named their top picks.
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10 Ways to Extend Your Brand

Want to move into a new product category? Learn the rules of Extendonomics.
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Consumer Inspired

Consumer strategy lessons that inspire the way Method envisions the future.
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Inspiring Creative Juice

Method creative director Sally Clarke suggests five ways to keep design ideas flowing.
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Put Designers in Their Place

How deeply integrated design teams help Method take on goliath-sized competitors
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Guest editor: Method's Josh Handy

Method’s vice president of industrial design Josh Handy took our most recent issue under his wing as our first-ever guest editor. Here's what he had to say.
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Doing More with Less

As with every discipline, design is being pressed to cut costs. We’ve compiled a range of cost-saving tips that don’t compromise creativity.
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Seattle's Best Coffee

Less than a year after the Starbucks-owned brand radically simplified the category with its ‘level system’ redesign, Seattle's Best Coffee is reporting good results.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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