Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.
Taking the path of least resistance is always tempting, isn’t it? It’s time-tested to work and most likely safe. It probably won’t get you fired; in fact, it might not even be wrong — but it definitely won’t get your brand noticed by consumers.