Featured Stories

Global Brand Imperative: Protect and Deter

July 1, 2008
Counterfeiting is estimated to account for five percent (or more) of global trade. And while there are  profits at stake, the are also incredible risks to brand equity. Do you even know where to begin?

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Stay on top of the second moment of truth

July 1, 2008
By offering packaging that delivers beyond the first moment of truth, brands can build devotion and loyalty, turning consumers into brand evangelists.

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Protect and Deter

July 1, 2008
The need for brand owners to hold off counterfeiters is stronger than ever as the practice makes a dent in global trade. But do you even know where to begin?

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There's substance to recycling

July 1, 2008
As recycling continues to grow as a vital component of many business strategies, new and effective communication must be established to ensure increased consumer participation.

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Let Them Drink Tea

July 1, 2008
Celebrating its 10th anniversary and record growth, Honest Tea unveils a new line-up of organic teas in redesigned PET bottles.

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A Natural Move for St. Ives

July 1, 2008
St. Ives' new Elements collection features packaging that looks fresh and alive.

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Russell Weiner > Pepsi

June 3, 2008
Weiner's media choreography puts Pepsi cans in the spotlight.
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Breaking with Tradition

June 1, 2008
Lower priced, visual knock-offs of Elmer’s glue were hurting sales, until a dramatic redesign breathed new life into this venerable brand.
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Joshua Onysko > Pangea Organics

June 1, 2008
Pangea Organics' founder develops product and packaging strategics with the Earth at their core.
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Garnet Teo & Mark Walker > Wild Bunch & Co.

June 1, 2008
 Art directors turned entrepreneurs seamlessly blend design and wellness.
 
 

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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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