Featured Stories

Brands To Watch

March 19, 2010
Five independents on our radar.
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Accounting for Design

March 19, 2010
Is measuring the effectiveness of packaging design a highly complex equation, or is it as easy as A-B-C?
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A 'renu'ed competitive edge

March 19, 2010
With the development of a new corporate identity for Bausch + Lomb, it was as good a time as any to revisit and refresh the renu brand.
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Redi-Measure brown sugar

March 8, 2010
By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.
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The New Luxury

February 17, 2010
How integrity, soul, surprise and delight can reach the upscale consumer.
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Basic Deluxe

February 17, 2010
What do a jar of lemon curd, a bag of brown rice, a vintage Mainbocher couture dress and Karl Lagerfeld’s Spring 2010 collection for Chanel have in common?
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Stages of Grief

February 17, 2010
A look at consumers' recession-induced cycle of mourning.
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Calgon: Soaking in a New Look

February 17, 2010
After 60 plus years in the personal care market, Calgon decided to revamp its line to better appeal to the active consumer of today.
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World's Best Cat Litter increases distribution

February 9, 2010
When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.
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Pitfalls and Opportunities

January 21, 2010
Guidelines for making the most of today’s top trends.

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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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