Featured Stories

Packaging is Life

In the 15 years since BrandPackaging debuted, we’ve seen packaging transcend a solely utilitarian function to rightly take on a more strategic branding role. And people have seemed to notice. We asked a group of business leaders and cultural notables to share their favorite packaging designs.
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Head + heart (An equation for effectiveness)

“Effectiveness” conjures up images of getting things done in a rational, logical, by-the-book sort of way. It’s how Western society is structured. But with the world around us changing as quickly and palpably as the weather, it’s time to readjust. Logic is an important tool. But it’s not the only one in the box.
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Interview with Phil Duncan, Global Design Officer of P&G

Phil Duncan on hitting a crossroads, innovation as a curiosity driver, the essential work of great design firms and the allure of a banana seat.
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Why Dr. Pepper Ten is everything that's wrong with brands

A lame 10-calorie soda probably wouldn’t be getting talked about as much as it is right now if it wasn’t so blatantly offensive and crude.
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PTS11: Rethinking the meaning of luxury

The word luxury used to conjure up indulgence and entitlement...rank. Today? Not so much. In a recap of his insightful talk at our Packaging that Sells conference, Tim Stock considers the new codes of luxury.
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How do you evaluate design concepts?

Marketers often find themselves making decisions related to design concepts. Here are four strategies to make the most of the process.
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Absinthe: Six packaging concepts

Six packaging concepts worthy of the spirit’s epic story.
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PTS11: Marketers/designers name favorite packaging

Attendees of our Packaging that Sells conference had a sneak preview of the packages selected for our Design Gallery book - and they named their top picks.
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10 Ways to Extend Your Brand

Want to move into a new product category? Learn the rules of Extendonomics.
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Consumer Inspired

Consumer strategy lessons that inspire the way Method envisions the future.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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