Featured Stories

Hot (Niche) Brands

Coke’s Venturing and Emerging Brands team scans the globe for brands with the potential to become the ‘next big thing’
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125 Years Young: Coca-Cola Looks Forward

By Jennifer ZeglerFor The Coca-Cola Co., marking its 125th anniversary is less about looking back at the Coca-Cola brand’s storied history and more of an opportunity to highlight the
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Neuroscience Explains the Emotional Buy

How brands like Gerber and Chips Ahoy! are using neuroscience to study shopper emotions, understand purchase motivations and improve their package designs.
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Dr. Pepper Snapple Group's Single-Serve Bottle

The beverage company creates a consumer-preferred, proprietary bottle.
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Debbie & Andrew's

To establish brand awareness and boost revenue in the absence of advertising, Debbie & Andrew’s, a family-owned sausage making company, redesigned its packaging. 
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Brand Innovator 2011 > Jennifer Westemeyer

Jennifer Westemeyer has spent the majority of her career working as a design strategist for brands in what some might consider “delicate” subject areas: adult incontinence, diapers, light bladder leakage
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Brand Innovator 2011 > Tim Murray

When most people think of the Target brand, the image of a red and white bullseye often comes to mind. But Tim Murray, the company’s creative director and head of
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Brand Innovator 2011 > Dr. Nadia Shouraboura

It’s unlikely that Nadia Shouraboura’s fellow PhD candidates at Princeton would have imagined her moving on to a role where she’d be receiving photos from a man wearing an outfit
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Frito Lay Goes Au Natural

How the snack food company is remaking its portfolio for today's consumer
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Unseen is Unsold

Shopper research reveals why Peanut M&M's is the design to beat in the candy aisle
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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