Featured Stories

Social Climbing

January 21, 2010
With the use of social media and other technologies growing, packaging is becoming the key connection between physical and online brand experiences.
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Private Labels and National Brands are Duking It Out - Who's Coming Out Ahead?

January 19, 2010
National brands used to have it pretty easy. Not so anymore.
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Club House: Spicing up sales

January 19, 2010
Although the Club House line of One Step Seasonings was experiencing strong sales growth, consumers were having trouble finding new ways to use the spices in their cooking, leading to less use of the product.
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A Glimpse into 2010

December 11, 2009
Six packaging trends to appear in the new year.

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Minute Maid: Freshly squeezed design

December 9, 2009
By maintaining its most recognized features, but updating its logo and imagery, the Minute Maid brand aimed to contemporize its packaging, reconnect it to nature and, of course, please consumers.
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A Trademark Touch

November 10, 2009
Strategies for owning and protecting touchmarks. How often do you consider the distinctive tactile elements of your brand?

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Sublime Consumer Packaging

November 10, 2009
A run of industry shows reveal six design trends that are making a difference.

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Marketing Cigarettes in this Heavily Regulated Age? Embrace the Restrictions!

November 10, 2009
Quite often, the best solution to an overwhelming problem is to quit fighting it-but in a way that takes advantage of the situation.
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Good Humor: Scooping Up Nostalgia

November 3, 2009
In existence since 1920, Good Humor wanted to bring back the magic behind the brand.

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Sustainability: Luxury Brands' Friend or Foe?

November 3, 2009
Under regulatory threat, brands work to demonstrate that eco-luxury is possible.

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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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