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125 Years Young: Coca-Cola Looks Forward

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By Jennifer ZeglerFor The Coca-Cola Co., marking its 125th anniversary is less about looking back at the Coca-Cola brand’s storied history and more of an opportunity to highlight the
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Neuroscience Explains the Emotional Buy

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How brands like Gerber and Chips Ahoy! are using neuroscience to study shopper emotions, understand purchase motivations and improve their package designs.
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Dr. Pepper Snapple Group's Single-Serve Bottle

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The beverage company creates a consumer-preferred, proprietary bottle.
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Debbie & Andrew's

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To establish brand awareness and boost revenue in the absence of advertising, Debbie & Andrew’s, a family-owned sausage making company, redesigned its packaging. 
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Brand Innovator 2011 > Jennifer Westemeyer

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Jennifer Westemeyer has spent the majority of her career working as a design strategist for brands in what some might consider “delicate” subject areas: adult incontinence, diapers, light bladder leakage
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Brand Innovator 2011 > Tim Murray

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When most people think of the Target brand, the image of a red and white bullseye often comes to mind. But Tim Murray, the company’s creative director and head of
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Brand Innovator 2011 > Dr. Nadia Shouraboura

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It’s unlikely that Nadia Shouraboura’s fellow PhD candidates at Princeton would have imagined her moving on to a role where she’d be receiving photos from a man wearing an outfit
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Frito Lay Goes Au Natural

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How the snack food company is remaking its portfolio for today's consumer
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Unseen is Unsold

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Shopper research reveals why Peanut M&M's is the design to beat in the candy aisle
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Swimming Upstream

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How package design research can revolutionize innovation
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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