Featured Stories

Gigi Lee Chang > Plum Organics

June 1, 2008
 Changs' Plum Organics opens up a new world for moms and kids.

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Carol Cady > General Mills

June 1, 2008
 Cady shows us how to live in a space where empathy for buyers meets future technologies.
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Tom Szaky > TerraCycle

June 1, 2008
A twenty-something entrepreneur hits pay dirt by reusing consumer packaged goods waste.
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BrandInnovators 2008

June 1, 2008
Welcome to BRANDPACKAGING’s BrandInnovators 2008. Culled from nominations and our own due diligence, this diverse group includes veteran multi-national marketers and designers, and scrappy entrepreneurs who’ve taken their talents on the road.

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Darralyn Rieth > Campbell Soup

June 1, 2008
Campbell’s global design director maintains the equities of her well-established brands but takes care to prime them for future relevance at the same time.
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The Sustainability Enigma

April 23, 2008
Are you thinking about stripping away material, or extending usefulness

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The Heat is On

April 23, 2008
Mentholatum’s WellPatch undergoes a visual-and strategic-repositioning.

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Designing for the Shopper

April 23, 2008
Six principles to drive effective packaging.
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Noticeable Innovation

April 23, 2008
What's new in the beverage aisle?
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The ABCs of Sustainable Packaging:

April 23, 2008
Savvy brands lead the way toward lifestyle change.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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