Featured Stories

Packaging and the Environment: Whose Problem?

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Shoppers expect more environmentally friendly packaging, but they aren't willing to change their behavior, give up performance, or pay more for it. 
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Consumer-Designed Sustainable Packaging: A Research Exercise

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If consumers were to design sustainable packaging, what would it look like?
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Puma's "Clever Little Bag"

By Jennifer Welbel
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The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.
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Beringer Vineyards

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Despite Beringer’s long history of success, the brand felt that its bottle designs did not effectively convey its heritage. So, it enacted a redesign to reflect the true character of the winery and, at the same time, to convey a contemporary feel.
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Sustainable Design Gallery

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The brands that are making their mark on the ever-evolving path toward sustainable package design.
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The Importance of Cutting 'Frustration Tax'

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Rocco Pawlowski, Wrigley’s regional design manager – North America, on the goals of package design.
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Brands To Watch

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Five small but mighty startups.
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REDD'S

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To increase market share, SABMiller redesigned and repositioned REDD'S light beer as “a fashion accessory for stylish young women.”

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“Krafting” a Redesign

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Kraft Foods uses packaging design to unify a diverse portfolio of brands-and to incorporate new ones.
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COMBOS Mixes It Up

By Jennifer Welbel
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As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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