Featured Stories

Balance Water

An unflavored spring water with Australian bush flower essences, Balance water needed a new identity to help it make the leap from a niche brand to a mainstream, functional drink.
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From Noisy to Natural: New SunChips Bag Proves Frito-Lay Has Learned Its Green Marketing Lesson

With the launch of SunChips' new quieter bag, it may appear that they have learned some valuable lessons about how to do green marketing right.
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Pringles, Rebranded for Today

Three design firms show us how they'd change the look and feel of this classic brand.
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Coke's Century-Plus of Success

The iconic beverage company celebrates its 125th anniversary with commemorative designs.
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Coke Displays 'Sell' Shoppers On Sustainability

Coca-Cola is testing 100 percent recyclable merchandise racks and then working with retailers to recover and reuse them.
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Packaging and the Environment: Whose Problem?

Shoppers expect more environmentally friendly packaging, but they aren't willing to change their behavior, give up performance, or pay more for it. 
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Consumer-Designed Sustainable Packaging: A Research Exercise

If consumers were to design sustainable packaging, what would it look like?
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Puma's "Clever Little Bag"

The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.
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Beringer Vineyards

Despite Beringer’s long history of success, the brand felt that its bottle designs did not effectively convey its heritage. So, it enacted a redesign to reflect the true character of the winery and, at the same time, to convey a contemporary feel.
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Sustainable Design Gallery

The brands that are making their mark on the ever-evolving path toward sustainable package design.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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