Featured Stories

Starmark Takes the Lead

By Jennifer Welbel
No Comments
The pet gear brand uses a redesign to reposition itself in the marketplace.
Read More

Balance Water

No Comments
An unflavored spring water with Australian bush flower essences, Balance water needed a new identity to help it make the leap from a niche brand to a mainstream, functional drink.
Read More

From Noisy to Natural: New SunChips Bag Proves Frito-Lay Has Learned Its Green Marketing Lesson

One Comment
With the launch of SunChips' new quieter bag, it may appear that they have learned some valuable lessons about how to do green marketing right.
Read More

Pringles, Rebranded for Today

3 Comments
Three design firms show us how they'd change the look and feel of this classic brand.
Read More

Coke's Century-Plus of Success

No Comments
The iconic beverage company celebrates its 125th anniversary with commemorative designs.
Read More

Coke Displays 'Sell' Shoppers On Sustainability

One Comment
Coca-Cola is testing 100 percent recyclable merchandise racks and then working with retailers to recover and reuse them.
Read More

Packaging and the Environment: Whose Problem?

No Comments
Shoppers expect more environmentally friendly packaging, but they aren't willing to change their behavior, give up performance, or pay more for it. 
Read More

Consumer-Designed Sustainable Packaging: A Research Exercise

One Comment
If consumers were to design sustainable packaging, what would it look like?
Read More

Puma's "Clever Little Bag"

By Jennifer Welbel
One Comment
The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.
Read More

Beringer Vineyards

No Comments
Despite Beringer’s long history of success, the brand felt that its bottle designs did not effectively convey its heritage. So, it enacted a redesign to reflect the true character of the winery and, at the same time, to convey a contemporary feel.
Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus