Featured Stories

Doing it For Themselves

Why creative agencies are playing the brand ownership game-and scoring with clients.
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Summer's Eve

The feminine hygiene brand uses a redesign to change how women talk about their bodies.
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Original Research > Battling the Backlash

Are bottled water brands getting their environmental message across?
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Crack the [QR] Code

Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.
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Opinion: Packaging to Help Feed the World

By protecting the food we grow, packaging can make major strides in achieving a more secure global food basket.
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Hot (Niche) Brands

Coke’s Venturing and Emerging Brands team scans the globe for brands with the potential to become the ‘next big thing’
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125 Years Young: Coca-Cola Looks Forward

By Jennifer ZeglerFor The Coca-Cola Co., marking its 125th anniversary is less about looking back at the Coca-Cola brand’s storied history and more of an opportunity to highlight the
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Neuroscience Explains the Emotional Buy

How brands like Gerber and Chips Ahoy! are using neuroscience to study shopper emotions, understand purchase motivations and improve their package designs.
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Dr. Pepper Snapple Group's Single-Serve Bottle

The beverage company creates a consumer-preferred, proprietary bottle.
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Debbie & Andrew's

To establish brand awareness and boost revenue in the absence of advertising, Debbie & Andrew’s, a family-owned sausage making company, redesigned its packaging. 
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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