Featured Stories

Consumer-Designed Sustainable Packaging: A Research Exercise

If consumers were to design sustainable packaging, what would it look like?
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Puma's "Clever Little Bag"

The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.
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Beringer Vineyards

Despite Beringer’s long history of success, the brand felt that its bottle designs did not effectively convey its heritage. So, it enacted a redesign to reflect the true character of the winery and, at the same time, to convey a contemporary feel.
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Sustainable Design Gallery

The brands that are making their mark on the ever-evolving path toward sustainable package design.
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The Importance of Cutting 'Frustration Tax'

Rocco Pawlowski, Wrigley’s regional design manager – North America, on the goals of package design.
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Brands To Watch

Five small but mighty startups.
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To increase market share, SABMiller redesigned and repositioned REDD'S light beer as “a fashion accessory for stylish young women.”

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“Krafting” a Redesign

Kraft Foods uses packaging design to unify a diverse portfolio of brands-and to incorporate new ones.
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COMBOS Mixes It Up

As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.
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When Premier Foods decided to reinvest in and reformulate the UK flour and bread brand Hovis, it knew packaging could help persuade consumers to reconsider the brand.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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