Featured Stories

Muscle Milk

To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand. 
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Method: A Method-ical Redesign

Category innovation is on tap (once again) for this growing home and personal care company.
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The Big Reveal

The opening experience  of packaging  has never been  more important  for brands. 
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60 Seconds With...

Three top brand and packaging design leaders.
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Gatorade repositions from sports drinks to sports performance.
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Me4Kidz: A Youthful Redesign

Despite being a small company in a large category, Me4Kidz has made a name for itself. However, after five and a half years, it was time to update the look and feel of the brand's identity.  
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Within three weeks of its Target launch, the mail-back pack toothbrush outsold Preserve’s previous packaging by 37 percent; that figure is now running at 45 percent. 
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Too Much Choice

The impact of too many choices on shopper behavior and packaging design.
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Marketing Metrics: Friend or Foe?

As the industry pushes for stronger packaging ROI, the former CMO of McDonald’s offers his thoughts on the role of metrics in marketing and design
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Häagen Dazs: A Taste-Full Redesign

Häagen Dazs hadn't updated their packaging in about five years, causing it to fall short of consumer expectations. The brand took this as an opportunity to contemporize its packaging and better call out the products’ benefits.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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