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Method: A Method-ical Redesign

By Jennifer Welbel
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Category innovation is on tap (once again) for this growing home and personal care company.
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The Big Reveal

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The opening experience  of packaging  has never been  more important  for brands. 
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60 Seconds With...

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Three top brand and packaging design leaders.
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Primed

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Gatorade repositions from sports drinks to sports performance.
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Me4Kidz: A Youthful Redesign

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Despite being a small company in a large category, Me4Kidz has made a name for itself. However, after five and a half years, it was time to update the look and feel of the brand's identity.  
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Preserve

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Within three weeks of its Target launch, the mail-back pack toothbrush outsold Preserve’s previous packaging by 37 percent; that figure is now running at 45 percent. 
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Too Much Choice

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The impact of too many choices on shopper behavior and packaging design.
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Marketing Metrics: Friend or Foe?

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As the industry pushes for stronger packaging ROI, the former CMO of McDonald’s offers his thoughts on the role of metrics in marketing and design
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Häagen Dazs: A Taste-Full Redesign

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Häagen Dazs hadn't updated their packaging in about five years, causing it to fall short of consumer expectations. The brand took this as an opportunity to contemporize its packaging and better call out the products’ benefits.
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BrandInnovator 2010 > Rudy Wilson, Frito-Lay

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When you’re targeting young adults, Rudy Wilson says, you quickly realize that trends are equally as important as understanding their behavior. “They love one thing one minute, hate something the
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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