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Brands To Watch

Five small but mighty startups.
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REDD'S

To increase market share, SABMiller redesigned and repositioned REDD'S light beer as “a fashion accessory for stylish young women.”

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“Krafting” a Redesign

Kraft Foods uses packaging design to unify a diverse portfolio of brands-and to incorporate new ones.
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COMBOS Mixes It Up

As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.
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Hovis

When Premier Foods decided to reinvest in and reformulate the UK flour and bread brand Hovis, it knew packaging could help persuade consumers to reconsider the brand.
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Category Shake-Ups

The current retail and economic climate is forcing brands to go outside their category comfort zones. Here's a look at three that are leading the way.
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Crowdsourcing: Creativity 2.0

Brands are increasingly turning to crowdsourcing, but, like any new practice, there are risks and rewards-consider yourself warned.
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EVR: A Rejuvenating Shift

From Préventiv Waters to EVR, a functional beverage alters its brand positioning.
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A Future in Store

The mobile shopping revolution was thought to mark the demise of the physical store. But bricks and mortar will prevail-just with an entirely new outlook.
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BRANDPACKAGING's 2010 Design Annual

BRANDPACKAGING's Design Gallery: Volume 8 offers a global perspective of 2010's most innovative packages, organized by material type. 
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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