Featured Stories

Sustainable Packaging Design Gallery

Packaging with a creative impact on the environment.
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Brands under fire

Eco activists are finding creative ways to pressure brands to step up sustainability.

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Return to Sender

Extended producer responsibility policies holding brands liable for their own packaging waste.

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A Materials Manifesto

Achieving radical change in the design and development of packaging to make it more sustainable.
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Design Strategy: Designing An Afterlife

Applying product design thinking to sustainable packaging design.
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Urban Fruit

Since its January rollout, the redesign has rewarded the company with a base sales uplift across all customers, ranging from 27 to 100 percent.
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Caribou Coffee redesign

By pumping personality into its packaging, Caribou Coffee aimed to appeal to a larger demographic and differentiate itself from the competition.
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Brands To Watch

Five independents on our radar.
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Accounting for Design

Is measuring the effectiveness of packaging design a highly complex equation, or is it as easy as A-B-C?
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A 'renu'ed competitive edge

With the development of a new corporate identity for Bausch + Lomb, it was as good a time as any to revisit and refresh the renu brand.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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