Featured Stories

A Materials Manifesto

Achieving radical change in the design and development of packaging to make it more sustainable.
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Design Strategy: Designing An Afterlife

Applying product design thinking to sustainable packaging design.
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Urban Fruit

Since its January rollout, the redesign has rewarded the company with a base sales uplift across all customers, ranging from 27 to 100 percent.
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Caribou Coffee redesign

By pumping personality into its packaging, Caribou Coffee aimed to appeal to a larger demographic and differentiate itself from the competition.
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Brands To Watch

Five independents on our radar.
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Accounting for Design

Is measuring the effectiveness of packaging design a highly complex equation, or is it as easy as A-B-C?
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A 'renu'ed competitive edge

With the development of a new corporate identity for Bausch + Lomb, it was as good a time as any to revisit and refresh the renu brand.
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Redi-Measure brown sugar

By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.
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The New Luxury

How integrity, soul, surprise and delight can reach the upscale consumer.
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Basic Deluxe

What do a jar of lemon curd, a bag of brown rice, a vintage Mainbocher couture dress and Karl Lagerfeld’s Spring 2010 collection for Chanel have in common?
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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