Featured Stories

Detroit Bold Coffee Bags

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The coffee company uses its branding to form consumer connections.


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Standing Out From the Crowd at Shelf

By Pamela Long
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Thinking unconventionally, understanding needs and looking for opportunities set your brand's package design apart from the rest.


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Design Packaging with Depth

By Laura Zielinski
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Impact consumers at shelf by putting some passion into your branding and package design.


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Boulangerie Grissol Artisanal Baguettes Transition to Flexible Bag

The brand wanted to move from a traditional bag-in-box format to a flexible stand-up bag.
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According to the company, retailers like the premium look, and consumers love the reseal feature.


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Wall’s Lipton Crush Freezie Tube

Unilever brought together two household names to create a new way of hydrating.
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The brand needed to embrace a strong, vivacious personality and appear more indulgent than its competition. 


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What's Your Brand's Story?

The deadline is looming for a chance to be in the Design Gallery.
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Packages must arrive by August 31, 2014.


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Glayva Whisky Receives New Bottle Designs

The packaging works to convey the variety of flavors that give Glayva its unique taste.
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The bottles feature a refreshed label.


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Sun-Powered Inks for Label Industry Launched

Durable Sunlight Inks turn on rapidly and repeatably and offer a broad color spectrum.
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The photochromic inks can be used on paper, film and pressure-sensitive labels. 


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Aqua Chem Pool Care Products Get New Design

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The brand refreshed its packaging to make the shopping experience easier for consumers.


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Cutex Packaging Removes Confusion at Shelf

By Laura Zielinski
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Prior packaging blended in with other brands' bottles in store, crippling sales.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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