Featured Stories

International House of…Syrups?

October 1, 2012

IHOP avoids a sticky situation with packaging that brings tradition home.


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Package Design Missing the Mark?

September 1, 2012
A well-designed package is worthless if it doesn’t reach the right consumers.
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Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

July 25, 2012
Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
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Flexible Packaging Gets a Bad Wrap

July 25, 2012
The hidden environmental benefits of the material.
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The Art of Instinct

July 25, 2012
How sensory triggers can help brands make a quick emotional connection with consumers.
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Toying Around with New Products

July 25, 2012
An interview about Weiner Whistles, design and development, and everything in between.
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Beyond the Brief

June 21, 2012
How simple solutions and an unorthodox approach can produce extraordinary results.
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Aluminum Reaches New Heights

June 21, 2012
The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
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Product Packaging as Story Teller

May 23, 2012
There is something special in the physical act of reading a book that digital media can’t quite replicate.
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Heinz Sets the Pace with Package Innovation

May 23, 2012
Top Heinz managers keep innovation center-of-plate and help push the limits of the company’s packaging developments.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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