In an industry that thrives on innovation, Brian Wagner has built his reputation on delivering creative solutions to consumer packaged goods companies. As the keynote speaker at the 2017 Global Pouch Forum, he will explain how a holistic perspective can lead to the development of successful flexible packaging that delivers top-line growth, profitability and mitigates risk.
The phrase “Think global, act local” was first coined in the context of environmental challenges, but has taken on a much wider meaning in recent years. The desire by multi-national corporations and their marketing teams to drive a consistent brand, packaging and design across markets and geographies is clear.
Consumer packaged goods companies (CPG) recognize the revenue potential of including the warehouse club channel in their mix but also realize the unique challenges posed by competing in the club environment.
Everyone is familiar with “the three Rs”—Reduce, Reuse, Recycle. These are individual actions consumers can take in their daily lives to be more environmentally friendly, but it’s also important to remember that brands play an important role here.
As a packaging designer and nature lover, I dream of the day when material science and manufacturing can deliver on not only the promise of zero environmental impact, but also high performance, premium finish and low costs.