- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Instead of single sketches, use integrated, descriptive deliverables to tell a story.
Tequila-flavored beer Amigos has unveiled an embossed bottle produced by Ardagh Glass.
How to avoid common missteps and identify the strongest new packaging structures and graphics.
Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
Even seemingly commonplace products feel premium with the right narrative.
Intellectual facts simply provide justification for the driver of decisions: emotion.
Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.
You voted, and we awarded the trophies for the best brand packaging.
You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction. In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.
Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story