Featured Stories

Uniting Your Brand Strategy to Win at Shelf

A coherent brand strategy is critical in helping your package get selected at shelf.
April 3, 2014

 Growth has been difficult for most packaged goods companies over the past decade. 


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Kiehl's and TerraCycle

April 2, 2014

Consumers are now able to return their empty bottles, tubes and other containers to any Kiehl’s freestanding store in the U.S.


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Are Consumers Experiencing Green Fatigue?

Tired of claims? Your consumers are too: Why sustainability isn't working for your brand.
April 1, 2014

 Why sustainability isn't working for your brand. 


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Blue Bottle Iced Coffee

The new package stays true to the heart of the brand with a modest and utilitarian design.
March 28, 2014

Blue Bottle’s New Orleans Iced Coffee is cold brewed for 18 hours with organic roasted chicory, sweetened with organic cane sugar and cut with organic whole milk.


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The Repackaging and Rebranding of Airlines from Nose to Tail

March 9, 2014

Brands in the air aren't above the importance of innovation and consumer connections.


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San Luis Sourdough

March 8, 2014

The pack's redesign seeks to communicate brand values.


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Loyalty, Luxury and Limited Editions: The Resilient Rigid Box

March 7, 2014

Rigid boxes are generally used to protect small luxury goods.


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Using a Multisensory Approach to Packaging

March 7, 2014

BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.


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Masterpiece Packaging for Chemex

March 5, 2014

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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How to: Contemporize a Classic Brand

March 5, 2014

Long-standing brands can remain consumer favorites by following these fundamental strategies.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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