Featured Stories

Loyalty, Luxury and Limited Editions: The Resilient Rigid Box

March 7, 2014

Rigid boxes are generally used to protect small luxury goods.


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Using a Multisensory Approach to Packaging

March 7, 2014

BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.


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Masterpiece Packaging for Chemex

March 5, 2014

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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How to: Contemporize a Classic Brand

March 5, 2014

Long-standing brands can remain consumer favorites by following these fundamental strategies.


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Ponysaurus

The microbrewery's new brand identification is featured on the paper-wrapped bottles.
March 4, 2014

New brand identification for Ponysaurus Brewing Co.


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Packaging: The Great Brand Differentiator

Work some magic on shelf by transforming your best marketing asset.
March 3, 2014
Transform your best marketing asset.
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The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.
March 3, 2014

Gimmicks and copycatting won't get consumers to like your brand.


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The Eurofication of Private Label?

Europe has led private label trends. How will the U.S. follow?
February 8, 2014

Europe has led private label trends. How will the U.S. follow?


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Packaging That Sells 2013 Recap

We break down the show that causes your brand and career to appreciate in value.
February 7, 2014

 We break down the show that causes your brand and career to appreciate in value. 


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Vibrant Vine Wine

The wine bottles have 3D labels which give shoppers a transformative experience.
February 6, 2014

 The wine bottles have 3D labels which give shoppers a transformative experience. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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