Featured Stories

Stages of Grief

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A look at consumers' recession-induced cycle of mourning.
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Calgon: Soaking in a New Look

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After 60 plus years in the personal care market, Calgon decided to revamp its line to better appeal to the active consumer of today.
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World's Best Cat Litter increases distribution

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When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.
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Pitfalls and Opportunities

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Guidelines for making the most of today’s top trends.

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Social Climbing

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With the use of social media and other technologies growing, packaging is becoming the key connection between physical and online brand experiences.
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Private Labels and National Brands are Duking It Out - Who's Coming Out Ahead?

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National brands used to have it pretty easy. Not so anymore.
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Club House: Spicing up sales

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Although the Club House line of One Step Seasonings was experiencing strong sales growth, consumers were having trouble finding new ways to use the spices in their cooking, leading to less use of the product.
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A Glimpse into 2010

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Six packaging trends to appear in the new year.

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Minute Maid: Freshly squeezed design

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By maintaining its most recognized features, but updating its logo and imagery, the Minute Maid brand aimed to contemporize its packaging, reconnect it to nature and, of course, please consumers.
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A Trademark Touch

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Strategies for owning and protecting touchmarks. How often do you consider the distinctive tactile elements of your brand?

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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