Featured Stories

Brands To Watch

Five independents on our radar.
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Accounting for Design

Is measuring the effectiveness of packaging design a highly complex equation, or is it as easy as A-B-C?
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A 'renu'ed competitive edge

With the development of a new corporate identity for Bausch + Lomb, it was as good a time as any to revisit and refresh the renu brand.
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Redi-Measure brown sugar

By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.
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The New Luxury

How integrity, soul, surprise and delight can reach the upscale consumer.
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Basic Deluxe

What do a jar of lemon curd, a bag of brown rice, a vintage Mainbocher couture dress and Karl Lagerfeld’s Spring 2010 collection for Chanel have in common?
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Stages of Grief

A look at consumers' recession-induced cycle of mourning.
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Calgon: Soaking in a New Look

After 60 plus years in the personal care market, Calgon decided to revamp its line to better appeal to the active consumer of today.
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World's Best Cat Litter increases distribution

When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.
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Pitfalls and Opportunities

Guidelines for making the most of today’s top trends.

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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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