Featured Stories

Redi-Measure brown sugar

By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.
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The New Luxury

How integrity, soul, surprise and delight can reach the upscale consumer.
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Basic Deluxe

What do a jar of lemon curd, a bag of brown rice, a vintage Mainbocher couture dress and Karl Lagerfeld’s Spring 2010 collection for Chanel have in common?
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Stages of Grief

A look at consumers' recession-induced cycle of mourning.
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Calgon: Soaking in a New Look

After 60 plus years in the personal care market, Calgon decided to revamp its line to better appeal to the active consumer of today.
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World's Best Cat Litter increases distribution

When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.
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Pitfalls and Opportunities

Guidelines for making the most of today’s top trends.

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Social Climbing

With the use of social media and other technologies growing, packaging is becoming the key connection between physical and online brand experiences.
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Private Labels and National Brands are Duking It Out - Who's Coming Out Ahead?

National brands used to have it pretty easy. Not so anymore.
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Club House: Spicing up sales

Although the Club House line of One Step Seasonings was experiencing strong sales growth, consumers were having trouble finding new ways to use the spices in their cooking, leading to less use of the product.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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