Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.
Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.
Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?
Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.