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BRANDS TO WATCH!

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As recent as the 80s, certain shows made Thursdays “Must-See TV” nights. But there are simply too many choices these days for any one to earn that moniker. Brands are in the same position; their sheer numbers make it difficult to grab our attention longer than a moment. That's why we consider these five independents--and their respective packaging strategies--exceptional for making it onto our schedule of Brands to Watch.


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Sustainable Packaging Design Gallery

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With the current state of the world economy, it's natural to question whether our dedication to green products and packaging will remain strong. Though the finding of a recent Boston Consulting Group study that more consumers purchased green products in '08 over '07 should be encouraging to brands that have embraced sustainability. In the eyes of consumers, green, it seems, is still good business. So keep innovating and take inspiration from our look at some of the more interesting concepts to come out this past year.

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Adult or rejuvenile?

By Bill Goodwin
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A look at the growing trend of adults cultivating tastes and mindsets traditionally associated with people younger than themselves.
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Downsizing on the way up-but at what cost to brands?

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Brands are struggling for ways to manage costs. But instead of creative methods, many have been reducing product contents and, frequently, retooling packaging so the tactic goes under shoppers' radar.
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Global Design: Who's leading the way?

By Jonathan Ford
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The world’s attention seems to focus on Cannes in the South of France each spring, at film festival time. But the phenomenal buzz of the renowned International Film Festival is not confined to the latest movies and its stars. The stars of the global creative industry also gather here as the city plays host to the annual Cannes Lions International Advertising Festival.
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How to Thrive in '09

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Top trends to help you make the best of the coming year.
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Innocently Addictive

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Our makeover column features dramatic rebranding initiatives where packaging is central to the strategy. This month, we look at a Wisconsin confection company.

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Revving up the drive-thru experience

By Ken Miller
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Exactly what’s wrong with the dashboard dining experience? And what can package innovation do about it?
 

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Five principles for packaging new products

By Scott Young
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For established brands, many shoppers come to the shelf looking for the product-and the primary role of the packaging is to ensure recognition that it is indeed the brand and product people know and trust. But new product packaging, faces a different (and far more demanding) set of challenges.

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Global Branding: Achieving Balance

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A changing world economy impacts how worldwide packaging strategies evolve.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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