Featured Stories

Global Branding: Achieving Balance

A changing world economy impacts how worldwide packaging strategies evolve.

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Brand New > Message in a Bottle

Ethos Water continues to spread its wings with three new package sizes and an updated look and form.
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How Can Private Label Brands Lead Innovation?

EDITOR’S NOTE: Most BRANDPACKAGING articles are tailored to our primary audience, the brand owner. But given the topic of our cover story this month (store brands), we thought we’d shift
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Three Strategies for Generating Profits

It is all too easy to lose sight of the fact that structural packaging innovation can, fundamentally, be a very powerful business tool.
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Wine Packaging Takes the Grape

From aluminum bottles to glass stoppers, wine makers are moving beyond the conventional.
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Store Brands: Ignore them at Your Peril

A weak economy and retailers’ increasing focus on private label is creating a growing threat for traditional CPG brands.

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Simple healthcare packaging touts solutions

This spring, Help Remedies launched as a line of over-the-counter products designed to solve simple medical issues. By stripping away the complexity of the healthcare industry, the brand hopes to make a “frightening category less frightening”.
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A look at what's new at the cosmetics counter

There are plenty of new and exciting cosmetic packaging solutions that stand out from the pack, create cut-through and generate undeniable emotional appeal...
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Shopper Research>Getting past the beauty contest

Working through the challenges of qualitative research.
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Lipton's Global Repackaging

A more contemporary ready-to-drink tea bottle helps Lipton make a better connection with consumers and, in some countries, meet them for the first time.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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