Featured Stories

Global Design: Who's leading the way?

The world’s attention seems to focus on Cannes in the South of France each spring, at film festival time. But the phenomenal buzz of the renowned International Film Festival is not confined to the latest movies and its stars. The stars of the global creative industry also gather here as the city plays host to the annual Cannes Lions International Advertising Festival.
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How to Thrive in '09

Top trends to help you make the best of the coming year.
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Innocently Addictive

Our makeover column features dramatic rebranding initiatives where packaging is central to the strategy. This month, we look at a Wisconsin confection company.

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Revving up the drive-thru experience

Exactly what’s wrong with the dashboard dining experience? And what can package innovation do about it?
 

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Five principles for packaging new products

For established brands, many shoppers come to the shelf looking for the product-and the primary role of the packaging is to ensure recognition that it is indeed the brand and product people know and trust. But new product packaging, faces a different (and far more demanding) set of challenges.

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Global Branding: Achieving Balance

A changing world economy impacts how worldwide packaging strategies evolve.

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Brand New > Message in a Bottle

Ethos Water continues to spread its wings with three new package sizes and an updated look and form.
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How Can Private Label Brands Lead Innovation?

EDITOR’S NOTE: Most BRANDPACKAGING articles are tailored to our primary audience, the brand owner. But given the topic of our cover story this month (store brands), we thought we’d shift
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Three Strategies for Generating Profits

It is all too easy to lose sight of the fact that structural packaging innovation can, fundamentally, be a very powerful business tool.
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Wine Packaging Takes the Grape

From aluminum bottles to glass stoppers, wine makers are moving beyond the conventional.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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