Featured Stories

Shopper Research>Getting past the beauty contest

Working through the challenges of qualitative research.
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Lipton's Global Repackaging

A more contemporary ready-to-drink tea bottle helps Lipton make a better connection with consumers and, in some countries, meet them for the first time.
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All that Glitters

What’s new at the cosmetics counter?
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Brand New> The Evolution of a Heritage Brand

Established in 1971, the Crock-Pot® brand introduced consumers to the concept of slow cooking. But as anyone who has since retired her avocado-hued slow cooker can tell you, a lot has changed since the brand’s inception.
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Shopper Marketing: It's Not About the Brand

Effective in-store programs consider the needs of retailers and shoppers first.

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Global Brand Imperative: Protect and Deter

Counterfeiting is estimated to account for five percent (or more) of global trade. And while there are  profits at stake, the are also incredible risks to brand equity. Do you even know where to begin?

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Stay on top of the second moment of truth

By offering packaging that delivers beyond the first moment of truth, brands can build devotion and loyalty, turning consumers into brand evangelists.

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Protect and Deter

The need for brand owners to hold off counterfeiters is stronger than ever as the practice makes a dent in global trade. But do you even know where to begin?

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There's substance to recycling

As recycling continues to grow as a vital component of many business strategies, new and effective communication must be established to ensure increased consumer participation.

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Let Them Drink Tea

Celebrating its 10th anniversary and record growth, Honest Tea unveils a new line-up of organic teas in redesigned PET bottles.

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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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