Featured Stories

Sun-Powered Inks for Label Industry Launched

Durable Sunlight Inks turn on rapidly and repeatably and offer a broad color spectrum.

The photochromic inks can be used on paper, film and pressure-sensitive labels. 


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Aqua Chem Pool Care Products Get New Design

The brand refreshed its packaging to make the shopping experience easier for consumers.


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Cutex Packaging Removes Confusion at Shelf

Prior packaging blended in with other brands' bottles in store, crippling sales.


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Winning the Brand Wars through Visual Assets

Cue emotions from consumers with your brand's visual assets.


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Botanica Bronzing Lotions in HDPE Bottles

Two new products are packaged in plastic bottles with wood-grain finished closures.


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Stand-Up Pouches: The Power of Convenience

Consumer benefits are keeping the flexible structures on a growth trajectory.


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Where's the (Private Label) Love?

Life is about more than functionality. Private label brands should be, too.


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The Distance Private Labels Have to Go

Retail brands have made progress, but some still need to make the brand-consumer connection.


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Q Drinks Launches Its Sodas in Cans

To bring its unique beverages to more consumers, the brand has introduced can packaging.

For seven years, Q Drinks has only offered its sodas and carbonated mixers in glass bottles.


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Acqua Panna Water Gets Global Brand Redesign

The new design depicts what the brand stands for: true Tuscan heritage.

For its 450th birthday, the brand was redesigned to show its heritage to the world.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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