Featured Stories

Seagram's Ginger Ale

May 23, 2012
Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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Starbucks Brews a Presence Anywhere, Anytime

May 23, 2012
Coffee brand invests in expanding its CPG business.
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Berlin Packaging's Wellness Brand Xango sees Sustainability and Cost Savings

May 23, 2012
Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles.
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Cutting Wrap Rage Out of Toy Packaging

April 3, 2012
Less is more when it comes to packaging.” Doesn’t sound reassuring to package design professionals, does it?
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Brands to Watch

March 20, 2012

From simple remedies for simple problems to a boon for the modern parent with style and sensibility, this year’s Brands to Watch caught our attention because they solve problems-and isn’t that what good design is all about?


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Venture Brands

March 19, 2012
Do venture brands, created in close partnership between retailer and manufacturer, represent a new opportunity for retailers?
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The Bottom Line

March 5, 2012
Despite the popularity of fruit smoothies, Froosh, a Nordic pure fruit smoothie brand, was fading fast.
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Shops are Showrooms: A Brave New World of Retail

March 5, 2012
As shops turn into showrooms, retailers must adapt to a radically changing retail landscape in order to compete.
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Special FX Packaging

February 13, 2012
Special effects on packaging can do even more than grab the eye when they are part of an overall brand strategy.
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How Holiday Packaging Can Inspire Brands Year-Round

February 13, 2012

During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.


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Multimedia

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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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