You want to move your product to market quickly? Save time and money? Where do you start? How do you choose the right designer? To answer those questions you need to understand the two key design roles involved in creating the perfect package: a packaging engineer and a graphic package designer.
Consumers are increasingly demanding customized products to meet their specific needs. Consequently, there has been a growing trend of brands seeking to cater to different demographics rather than simultaneously to everyone.
Carefully consider the options before associating your brand with on-trend characters.
August 10, 2016
Using licensed properties on packaging is a popular move for a reason—licensing can bring brands exposure, access to new categories or regions, revenue increases and more. But it also can come with minor to major downsides.
Luxury brands know how to make people burn with desire, in slow smolders to intense flames. The thirst high-end companies create in customers makes them do what they can to attain merchandise, and thus share in the enjoyable image the brand presents.
Brand owners know their vision for image and story better than anyone else. After all, they created the company and poured themselves into the products. But brand building can’t exist in a vacuum—in a healthy scenario, input comes from a variety of sources.
There are thousands of excellent design firms, suppliers and manufacturers across the globe. How do you know which is the right one for you? And once you find the teams to work with, how do you work with them well? Let’s look at what will help make your next packaging project a smooth process among all involved.
What if your packaging was the only marketing tool your brand had? For many startups and small companies unable to afford advertising, this is exactly the case. And do you know what? That’s a good thing.