Featured Stories

Air Cork

February 13, 2012
By Jennifer Acevedo   The story: NY-based brand design firm Swerve was recently approached by Lucky Dog Films, the producers of a new Food Network show, Kitchen Inventors. The premise:
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The making of Pinkberry

February 1, 2012
How a uniquely compelling brand identity spawned a global “froyo” movement
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A New Prescription for Drugstores

January 31, 2012
Grocery stores beware…there is new competition in town and it’s on almost every corner in America!
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Beyond Like: The 2011 Package Design Annual

January 11, 2012
Our 2011 package design annual is a collection of brands using packaging to create engaging little moments and feelings that can only be described as something more than affection.
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The ROI of a package redesign

January 6, 2012
An up-and-coming gourmet pizza brand sees a nice return on a package redesign that boldly celebrates its gluten-free status.
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Top 10 in 2011: The stories you read most

January 3, 2012
There is a lot we can learn from looking back. Here, we review our 10 most-clicked features of 2011.
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Packaging research is NOT the enemy!

December 6, 2011
There is good research and bad research, but a better understanding of the fundamentals can ensure the right kind of research is applied in the right way.
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Where are they now: President/CEO of Honest Tea Seth Goldman

November 15, 2011
Honest Tea's Seth Goldman finds success in staying true to his values.
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Where are they now: Former GlaxoSmithKline VP Donna Sturgess

November 15, 2011
Meet the woman who’s pressing marketers to leave the Mad Men-era behind.
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Where are they now: Former Jones Soda CEO Peter van Stolk

November 15, 2011

The maverick who gave rise to social marketing now has his head in ‘the last frontier.’


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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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