Featured Stories

Ellipse Tottle for Fluid Products

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The flexible-walled packages are ideal for liquid products.

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New Packaging for Hennessy Very Special

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The new design is meant to appeal to both young and traditional cognac drinkers.

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It's Time to Elevate the Package to Market Brands

By Lor Gold
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Strengthen packaging's marketing power to engage consumers.

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Dove Beauty Gift Sets with Die-Cut Window

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Consumers prefer to see a carton's contents.

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Flexible Packaging Technology Replaces Rigid Containers

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The lightweight pack design is shelf stable and can stand upright when filled.

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Mike's Hard Lemonade Beverages Launched in Cans

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The new packaging option helps customers incorporate the drinks into their on-the-go lives.

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Not All Eye Tracking Is Created Equal

By Jonathan Asher

A recent study shows certain package evaluation alternatives may fall short.

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Rishi Tea System

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The tea brand has a new magnetic dispenser and storage system.

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New Design for Polar Limited-Edition Seltzers

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The limited-edition summer seltzers' designs reference vacation destinations.

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Create a Great Brand Launch

By Laura Zielinski
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Get your identity and pack to flourish from the start.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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