Featured Stories

Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.
April 6, 2014

How does our packaging look and work online?


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Good2grow: Kids' Juice Pack Redesign

The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.
April 5, 2014

InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice. 


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Nasacort

Nasacort has been inroduced over the counter in new packaging.
April 4, 2014

 Nasacort Allergy 24HR Nasal Spray over-the-counter (OTC) 


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Uniting Your Brand Strategy to Win at Shelf

A coherent brand strategy is critical in helping your package get selected at shelf.
April 3, 2014

 Growth has been difficult for most packaged goods companies over the past decade. 


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Kiehl's and TerraCycle

April 2, 2014

Consumers are now able to return their empty bottles, tubes and other containers to any Kiehl’s freestanding store in the U.S.


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Are Consumers Experiencing Green Fatigue?

Tired of claims? Your consumers are too: Why sustainability isn't working for your brand.
April 1, 2014

 Why sustainability isn't working for your brand. 


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Blue Bottle Iced Coffee

The new package stays true to the heart of the brand with a modest and utilitarian design.
March 28, 2014

Blue Bottle’s New Orleans Iced Coffee is cold brewed for 18 hours with organic roasted chicory, sweetened with organic cane sugar and cut with organic whole milk.


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The Repackaging and Rebranding of Airlines from Nose to Tail

March 9, 2014

Brands in the air aren't above the importance of innovation and consumer connections.


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San Luis Sourdough

March 8, 2014

The pack's redesign seeks to communicate brand values.


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Loyalty, Luxury and Limited Editions: The Resilient Rigid Box

March 7, 2014

Rigid boxes are generally used to protect small luxury goods.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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