Retail brands have made progress, but some still need to make the brand-consumer connection.
For seven years, Q Drinks has only offered its sodas and carbonated mixers in glass bottles.
For its 450th birthday, the brand was redesigned to show its heritage to the world.
The brand's original pack was at odds with its ripened positioning.
Consider these steps to make product launches a success.
Three craft beers are now available in 16oz cans.
The flexible-walled packages are ideal for liquid products.
The new design is meant to appeal to both young and traditional cognac drinkers.
Strengthen packaging's marketing power to engage consumers.
Consumers prefer to see a carton's contents.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
The October/November 2014 issue features the latest on Creating Desire with your packaging. You can also read the issue at the Digital Editions.
Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.
DESIGN GALLERY 2012