Featured Stories

Nostalgic Packaging: Those Were the Days

Why “something old is new again” works every time with design.
September 4, 2013

Whenever I hear the word “nostalgia,” an image of grumpy old Archie Bunker and his dowdy wife Edith sitting on their musty old furniture in their Queens house singing “Those Were the Days,” pops into my head.


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Augmented Reality: One of the Trendiest Trends in Package Design

With all the possibilities in packaging, how do you know which to pursue?
September 4, 2013

First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.


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Tactical Branding: A Step in the Wrong Direction?

Strategic moves provide boosts for brands, but consistent visuals and messaging must accompany them for long-term growth.
September 4, 2013

Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?


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One Smart Cookie

Salt of the Earth came up with the best baked goods you'll ever eat, and its agency created a design to match.
September 4, 2013

Salt of the Earth Bakery, founded by husband and wife Haskel and Alexandra Rabbani, has relaunched its artisan baked goods in a fresh new structure and design worthy of these supremely delicious treats.


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Don't Follow the Herd with Package Design...Be Heard!

What Pablo Picasso and Steve Jobs may have been hinting at with their adage.
August 1, 2013

Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.


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National vs. Retail Brands: Winning the Battle at the Shelf

As retailers move from knockoff designs to knockout branding, national labels work to keep up.
August 1, 2013

Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.


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Packaging Created of the People, for the People

Lessons in packaging satisfaction learned from listening to 10,000 consumers.
August 1, 2013

If we listen and watch closely, consumers will tell us many of the things we need to know when it comes to creating great packaging.


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What’s Needed: A Refresh or a Total Rebrand?

When sales hit a standstill, retail brands need to assess their options.
August 1, 2013

So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?


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Keep on Creating

A long-standing accessories brand desires to keep its edge and innovative spirit; a package redesign permits just that.
August 1, 2013

Since 1998, New York-based Sprigs, an established accessory house, has had the mission of enhancing life by melding style and function into products of unique design.


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The Ins and Outs of Holistic Design

Holistic design builds brands by orchestrating every element into a harmonious result.
July 1, 2013

As I’m sure many of you also do in the package design industry, Marcus Hewitt, my chief creative officer, and I spend a part of our day discussing what great design is and how it is best achieved on behalf of our clients.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

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April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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