Featured Stories

Sign, Seal and Deliver Your Design Gallery Submissions

By Laura Zielinski
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Curious how the Design Gallery process works? We'll tell you.


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Ale Varieties Launch in Aluminum Cans

Cans join the brewery's glass options.
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The craft beers are housed in 12oz aluminum cans.


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Graham’s The Family Dairy Launches Gold Top Brand Extension

Creative branding agency threebrand designed the new line.
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The new look references the orginal Graham's line of products.


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Gypsy Crunch Granola's New Closure System

Gypsy Crunch Granola packaging now comes with an easy alignment closure
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Portland, Ore.-based Gypsy Crunch granola has integrated VELCRO Brand PRESS-LOK closures into the packaging for its all-natural, hand-crafted granola that comes in a variety of flavors and combinations.


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Stone-Care Products Get Redesigned Labels

By Laura Zielinski
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The new package design positions the brand as experts while helping customers.


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Juice Plus+ Supplements' New Closures

The supplements received new packages and closures
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Juice Plus+ supplements are designed to provide concentrated nutrition from 25 fruits, vegetables, berries and grains to help bridge the gap between what you should eat and what you do eat.


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The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."
By Ted Mininni
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Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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Making the Case for Packaging Investment

Demonstrating the Power of Design
By Scott Young
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As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging?


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Brand Innovators 2014

We award the people influencing branding and packaging today.
By Laura Zielinski
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Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.


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Chandon Summer 2014 Limited-Edition Pack

This year's limited edition is American-summer inspired with an internationally relevant feel.
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Building on the success of the past two years, ButterflyCannon has again been recruited to develop the limited-edition packaging for this year’s Chandon Summer program.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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