Featured Stories

10 Ways to Extend Your Brand

September 26, 2011
Want to move into a new product category? Learn the rules of Extendonomics.
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Consumer Inspired

September 20, 2011
Consumer strategy lessons that inspire the way Method envisions the future.
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Inspiring Creative Juice

September 19, 2011
Method creative director Sally Clarke suggests five ways to keep design ideas flowing.
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Put Designers in Their Place

September 19, 2011
How deeply integrated design teams help Method take on goliath-sized competitors
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Guest editor: Method's Josh Handy

September 19, 2011
Method’s vice president of industrial design Josh Handy took our most recent issue under his wing as our first-ever guest editor. Here's what he had to say.
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Doing More with Less

September 15, 2011
As with every discipline, design is being pressed to cut costs. We’ve compiled a range of cost-saving tips that don’t compromise creativity.
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Seattle's Best Coffee

September 14, 2011
Less than a year after the Starbucks-owned brand radically simplified the category with its ‘level system’ redesign, Seattle's Best Coffee is reporting good results.
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Entenmann's Coffee

August 29, 2011
The baked goods company reclaims its heritage with a redesign of its coffee product line.
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Our Voice Speaks Our Brand

August 29, 2011
How Method uses quirky humor and an informal tone to cultivate real love for its brand
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OPINION: Zero Packaging Can Do More Harm than Good

August 18, 2011
By Ted MininniNo doubt about it, Austin, Texas is a forward-thinking community when it comes to environmentalism. Mega natural retailer Whole Foods was born there; so was the Wheatsville
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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