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Congratulations to 2014's Brand Innovators

By Laura Zielinski
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Taking the path of least resistance is always tempting, isn’t it? It’s time-tested to work and most likely safe. It probably won’t get you fired; in fact, it might not even be wrong — but it definitely won’t get your brand noticed by consumers.


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BlenderPak: Powdered Drink Mixing Packaging

The packaging seeks to meet the ideal elements consumers want when on the go.
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The packaging is designed to increase usage occasions, on-the-go consumption and stand-out on shelf.


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Crystal Seal reFresh Thermoformed Plastic Food Packaging

The containers are made of FDA food-grade, 100 percent recyclable plastic.
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The design seeks to eliminate unnecessary sidewall ribbing for strong visual appeal.


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Carolina Wild's Custom Packaging

The bottle is designed to capture both the berry shape and the twisted nature of a vine.
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The unique drink needed a unique shelf presence.


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The Naked Grape Wine

The winery releases its high-tier wine in fully recyclable packaging.
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A 3L box of The Naked Grape wine contains the same amount of wine as four bottles and stays fresh for up to four weeks after opening.


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Xtreme Energy Supplement

The can packaging was chosen because of its portability, durability and slim, easy-to-hold design.
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Xtreme is a nutritional supplement that seeks to deliver natural, sustained energy from green tea, Yerba Mate and coffee bean extracts.


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Flash Pen

The Flash Pen enables beauty brands to launch a high-performance pen for lip or eye color.
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The cosmetic packaging provider has taken a trending product and improved on its design.


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Daylong Suncare

The lotion dispensers provide complete neutrality, to protect the formula and extend shelf life.
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The suncare products are developed especially for people who are at a higher risk than others to develop skin cancer due to UV exposure. 


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Ecollagen

The new brand identity and packaging design work to enhance the natural science positioning.
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Ecollagen's point of difference is its use of leading edge plant cell technology to boost skin’s collagen production.  

 


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Pujolasos Wood & Pack Launches Makeup Range

The packaging is sheathed with massive ash.
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The range is composed of a lipstick, a lip gloss, a mascara, a compact, a lotion pack and a nail polish packaging


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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