Featured Stories

2013 Brand Innovators

BRANDPACKAGING honors creative thinkers in the packaging and branding industry.
June 5, 2013

Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.


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Can Simple Package Design Be Too Simplistic?

Brands, beware: Simple packaging is great, but success depends on the elements present.
June 5, 2013

A prominent trend has been to contemporize packaging by making it simple. Clutter isn’t desirable, but in the haste to keep it clean, is packaging being oversimplified?


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Brand Champions: A Retrospective

Package design has evolved over the past 40 years, but it always remains a brand’s anchor.
June 5, 2013

I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message.


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Zicam's Redesign Is Nothing to Be Sneezed at

The demystified packaging system explains the pre-cold Category to consumers.
June 5, 2013

We all recognize the beginning signs — a little tickle in the back of the throat, a sniffle and that subtle feeling of fatigue — that moment before a full-blown cold hits.


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Time to Make a Change with Sustainability?

Sustainability: It's not just about the environment. It's also about longevity.
April 1, 2013

Sustainability is a notion that spans the entire packaging life cycle.


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If the Consumer Isn't Happy with Packaging, Nobody's Happy

People are generally satisfied with packaging -- until they decide to buy.
April 1, 2013

Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.


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Should Brands Aim for Sustainable Innovation or Innovative Sustainability?

Even if customers are not asking, the packaging industry needs to be prepared to answer the question.
April 1, 2013

Sustainability is quickly becoming the next great innovation in business.


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Embracing Sustainability for your Brand

A framework for creating green packaging.
April 1, 2013

Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.


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Stretch Marks Therapy Just Got Sexy with New Packaging

A new package structure and design keeps the cream from fading into oblivion.
April 1, 2013

Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.


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Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.
March 1, 2013

Brands just starting out need examples on how to handle product launches and lines.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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