Featured Stories

Seattle's Best Coffee

September 14, 2011
Less than a year after the Starbucks-owned brand radically simplified the category with its ‘level system’ redesign, Seattle's Best Coffee is reporting good results.
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Entenmann's Coffee

August 29, 2011
The baked goods company reclaims its heritage with a redesign of its coffee product line.
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Our Voice Speaks Our Brand

August 29, 2011
How Method uses quirky humor and an informal tone to cultivate real love for its brand
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OPINION: Zero Packaging Can Do More Harm than Good

August 18, 2011
By Ted MininniNo doubt about it, Austin, Texas is a forward-thinking community when it comes to environmentalism. Mega natural retailer Whole Foods was born there; so was the Wheatsville
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Stonemill Kitchens

August 3, 2011
Despite Stonemill Kitchens' premium quality, the artisan dips brand had been under-marketed. In an effort to attract a younger audience and to expand into more mainstream supermarkets, Reser’s Fine Foods commissioned a packaging redesign.
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Packaging That Sells Preview

August 3, 2011
Senior marketers and designers are convening in Chicago for our annual Packaging that Sells conference this fall-here’s what to expect.
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Doing it For Themselves

August 3, 2011
Why creative agencies are playing the brand ownership game-and scoring with clients.
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Summer's Eve

August 3, 2011
The feminine hygiene brand uses a redesign to change how women talk about their bodies.
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Original Research > Battling the Backlash

August 3, 2011
Are bottled water brands getting their environmental message across?
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Crack the [QR] Code

August 3, 2011
Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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