Featured Stories

Dr. Pepper Snapple Group's Single-Serve Bottle

July 6, 2011
The beverage company creates a consumer-preferred, proprietary bottle.
Read More

Debbie & Andrew's

July 6, 2011
To establish brand awareness and boost revenue in the absence of advertising, Debbie & Andrew’s, a family-owned sausage making company, redesigned its packaging. 
Read More

Brand Innovator 2011 > Jennifer Westemeyer

June 7, 2011
Jennifer Westemeyer has spent the majority of her career working as a design strategist for brands in what some might consider “delicate” subject areas: adult incontinence, diapers, light bladder leakage
Read More

Brand Innovator 2011 > Tim Murray

June 7, 2011
When most people think of the Target brand, the image of a red and white bullseye often comes to mind. But Tim Murray, the company’s creative director and head of
Read More

Brand Innovator 2011 > Dr. Nadia Shouraboura

June 7, 2011
It’s unlikely that Nadia Shouraboura’s fellow PhD candidates at Princeton would have imagined her moving on to a role where she’d be receiving photos from a man wearing an outfit
Read More

Frito Lay Goes Au Natural

June 7, 2011
How the snack food company is remaking its portfolio for today's consumer
Read More

Unseen is Unsold

June 7, 2011
Shopper research reveals why Peanut M&M's is the design to beat in the candy aisle
Read More

Swimming Upstream

June 7, 2011
How package design research can revolutionize innovation
Read More

Starmark Takes the Lead

June 6, 2011
The pet gear brand uses a redesign to reposition itself in the marketplace.
Read More

Balance Water

June 6, 2011
An unflavored spring water with Australian bush flower essences, Balance water needed a new identity to help it make the leap from a niche brand to a mainstream, functional drink.
Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

More Products

dg11

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png