Featured Stories

Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.
March 1, 2013

A great name can propel a brand to the top of its category.


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Case in Point: Tweezerman's Sharp New Look

The brand uses an image upgrade to refresh its Studio Collection.
March 1, 2013

Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.


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Rewinding Design to Move A Brand Fast Forward

The Goldstein Group looks at Aqua Net's history to reinvigorate the brand.
February 1, 2013

Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.


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Lose the Superiority Complex, Gain Brand Differentiation

How to move beyond "er" to authentic brand differentiation.
February 1, 2013

Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements 


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Finding the Connection Between Brands and Consumers

Using NFC technology brands can better engage and understand their consumers.
February 1, 2013

One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.


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Bento-Ware Becomes Better Than Brown-Bagging

Bento-Ware paperboard packaging helps redefine how lunches will be packed.
February 1, 2013

The challenge: The redesign targets moms who care about purchasing products that reduce waste in their family’s on-the-go meals and snacks.


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Milk Goes Anywhere, Anytime with Shelf-Safe Packaging

November 1, 2012
Shelf-safe milk packaging reconnects consumers with the little luxury in steep decline.
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Pouches Make Plum Packaging for Baby Food Brand

November 1, 2012
Easy, squeeze-y Plum pouches get good food to kids fast.
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BRANDPACKAGING's Packaging That Sells Conference Recap

Products, stories and more from Packaging That Sells 2012
November 1, 2012
BRANDPACKAGING had the privilege of hosting its 10th annual conference, Oct. 1-3, in Chicago. As it was my first PTS, I went into it not quite sure what to expect. By Tuesday, I didn’t want to go home.
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I’ll Have What He’s Having

October 1, 2012

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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