Featured Stories

Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.
November 5, 2013

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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“Shmear” Packaging Delivers Branding Results

Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
November 4, 2013

 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 


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Elevating Everyday Products to Extraordinary Indulgences

Even seemingly commonplace products feel premium with the right narrative.
November 1, 2013

Even seemingly commonplace products feel premium with the right narrative.


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The Secret Behind Luxury Packaging

Intellectual facts simply provide justification for the driver of decisions: emotion
November 1, 2013

Intellectual facts simply provide justification for the driver of decisions: emotion. 


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Want to Revive Your Sales in the Kids’ Beverage Category? Here’s What It Will Take

Innovation in packaging and formulas can refresh kids’ beverages.
November 1, 2013

 Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.


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Winners of the People's Choice and Editor's Awards

BRANDPACKAGING awarded the trophies at Packaging That Sells.
October 28, 2013

You voted, and we awarded the trophies for the best brand packaging.


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Design Gallery People's Choice Award 2013

October 1, 2013

 Vote for your favorite package!


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Packaging for Sports and Outdoor Merchandise Needs to be Grand

Designs for active and outdoor products should pack a punch: what to do for a second wind.
September 4, 2013

You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.


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Nostalgic Packaging: Those Were the Days

Why “something old is new again” works every time with design.
September 4, 2013

Whenever I hear the word “nostalgia,” an image of grumpy old Archie Bunker and his dowdy wife Edith sitting on their musty old furniture in their Queens house singing “Those Were the Days,” pops into my head.


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Augmented Reality: One of the Trendiest Trends in Package Design

With all the possibilities in packaging, how do you know which to pursue?
September 4, 2013

First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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