- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
How to avoid common missteps and identify the strongest new packaging structures and graphics.
Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
Even seemingly commonplace products feel premium with the right narrative.
Intellectual facts simply provide justification for the driver of decisions: emotion.
Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.
You voted, and we awarded the trophies for the best brand packaging.
You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.
Whenever I hear the word “nostalgia,” an image of grumpy old Archie Bunker and his dowdy wife Edith sitting on their musty old furniture in their Queens house singing “Those Were the Days,” pops into my head.
First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story