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Why design firms need to build big-picture partnerships with clients

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Frog's executive creative director says his firm is taking on longer, cross-disciplinary engagements that are driving organizational change in ways that clients couldn't have achieved alone. Read it in The Atlantic.
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Why Dockers and whiskey go together

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Dockers promoted its new khakis by shipping them in whiskey packaging. Dockers shipped 600 online customers a surprise pair of its new Alpha khakis, packaging the pants in a canister normally used
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MoMA Creative Director: 'In-house design studios future of successful branding'

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MoMa's creative director of advertising and graphic design says in-house design studios are the future of successful branding. Find out why in this Q&A with AIGA.
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Rumor: Amazon retail stores coming

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The rumor mill has it that Amazon is planning on opening its own retail stores. Internet entrepreneur and blogger Jason Calcanis looks at possible scenarios. Read it on Launch.
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A radical reinvention of the disposable coffee cup

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After 100 prototypes, a startup has developed an all-paper disposable coffee cup that folds like a takeout container, and forms a sipping spout that eliminates the need for a plastic lid.
Read it in FastCo Design.

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EPA widget puts recycling in terms consumers understand

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The EPA has developed a widget called iWARM, which helps consumers understand how much energy is saved through recycling, and lets them share their results.The widget translates the energy savings
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Coke puts fans on the can in Australia

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Coca-Cola has replaced its brand name on millions of bottles in Australia with individual people’s names (Matt, Luke, Rebecca, etc) and a “Share a Coke with” message that invites people
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Heinz lets friends send 'get well' soup via Facebook

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Nothing comforts a cold like good old soup, which is why Heinz launched a (UK only) promotion that let Heinz Facebook fans send a personalized can of soup to ailing
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Heard!

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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
 
 - Steve Jobs, former CEO of Apple, Wired, Feb. 1996

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Nestle's eco-friendly app

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With the help of a new mobile phone app launched by Nestlé, consumers in Singapore can now scan a product’s barcode to obtain information on how to sort and dispose
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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