Next + Now Stories

Why design firms need to build big-picture partnerships with clients

December 13, 2011
Frog's executive creative director says his firm is taking on longer, cross-disciplinary engagements that are driving organizational change in ways that clients couldn't have achieved alone. Read it in The Atlantic.
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Why Dockers and whiskey go together

December 9, 2011
Dockers promoted its new khakis by shipping them in whiskey packaging. Dockers shipped 600 online customers a surprise pair of its new Alpha khakis, packaging the pants in a canister normally used
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MoMA Creative Director: 'In-house design studios future of successful branding'

December 9, 2011
MoMa's creative director of advertising and graphic design says in-house design studios are the future of successful branding. Find out why in this Q&A with AIGA.
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Rumor: Amazon retail stores coming

December 9, 2011
The rumor mill has it that Amazon is planning on opening its own retail stores. Internet entrepreneur and blogger Jason Calcanis looks at possible scenarios. Read it on Launch.
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A radical reinvention of the disposable coffee cup

December 9, 2011
After 100 prototypes, a startup has developed an all-paper disposable coffee cup that folds like a takeout container, and forms a sipping spout that eliminates the need for a plastic lid.
Read it in FastCo Design.

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EPA widget puts recycling in terms consumers understand

November 22, 2011
The EPA has developed a widget called iWARM, which helps consumers understand how much energy is saved through recycling, and lets them share their results.The widget translates the energy savings
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Coke puts fans on the can in Australia

November 11, 2011
Coca-Cola has replaced its brand name on millions of bottles in Australia with individual people’s names (Matt, Luke, Rebecca, etc) and a “Share a Coke with” message that invites people
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Heinz lets friends send 'get well' soup via Facebook

November 11, 2011
Nothing comforts a cold like good old soup, which is why Heinz launched a (UK only) promotion that let Heinz Facebook fans send a personalized can of soup to ailing
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September 20, 2011
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
 - Steve Jobs, former CEO of Apple, Wired, Feb. 1996

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Nestle's eco-friendly app

September 14, 2011
With the help of a new mobile phone app launched by Nestlé, consumers in Singapore can now scan a product’s barcode to obtain information on how to sort and dispose
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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