Next + Now Stories

Killer Paper

Scientists have reported successful lab tests of “killer paper,” a paper coated with silver nanoparticles that could be used in food packaging to fight the bacteria that causes food spoilage.
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The Next Sustainability Hot Button?

Concern over the health implications of packaging materials is on the rise. The latest fears cropped up after Swiss scientists revealed a potential health risk in the mineral oils found
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Shoebox Takes to the Streets

A 32-foot shoebox is the face of a new marketing campaign by Keds. Designed to introduce the heritage footwear brand to a younger generation, the shoebox on wheels is on
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Heard!

“Packaging plays an essential role in meeting consumer needs. It is the face of our brands around the world.” -Coca Cola 2009/2010 Sustainability Review
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The Latest Competition: Your Brand Agency

It used to be that design firms were responsible for one thing-helping to develop and design your brand. But today, those same agencies are using their expertise to create their
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Meal Planning 101

Innovative in-store technologies are making shopping easier, faster and more convenient than ever before. Looking to jump on this interactive bandwagon, Kraft Foods and Intel Corporation introduce their Meal Planning
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Udder-ly Good

To drive home the message that soy milk is a good alternative to cow milk, Russian brand agency KIAN designed an udder-shaped package for Soy Mamelle-an all natural, low fat
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The World's First Pop-Up Mall

Independent cafés, galleries and designers are getting a new home in London’s East End thanks to brand consultant Roger Wade’s Boxpark-the world’s first pop-up mall. The two-level retail center, which
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Partners in Satire

In an effort to move beyond the traditional brand partnerships (e.g., other food and beverage brands or fashion houses), Jones Soda joined forces with The Onion to launch a co-branded
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Heard!

“It isn’t the consumers’ job to know what they want.” -Apple’s Steve Jobs, responding to a question on what research the brand had done to guide development of the iPad
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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